After spending nearly a decade working in the Toronto hospitality industry and attending school at both George Brown College and Ryerson University, Megan decided to return to her prairie roots. She began her career in-house for one of Canada’s leading steel manufacturers, then made the switch to the agency side with another local agency before joining the Think Shift team. Megan enjoys working to surpass her clients’ expectations and is a big advocate for creating strategies that have measurable goals that provide value to the business and its customers.
Outside of work, Megan likes to spend time cooking for friends and family, hiking with her new puppy and taking on other challenges, like building her own furniture! Megan loves to travel and has been to Denmark, the Netherlands and Peru, as well as many parts of Canada and the U.S.
Q. What got you into this business in the first place?
A. I decided to pursue a career in business, specifically marketing, because I have always had a desire to help make positive changes in the world. People always told me that I should get into politics if I want to make change, but let’s face it, politics moves way too slowly, and I don’t have that much patience. I realized early into my education that you can drive effective change through business and marketing on a variety of levels and in a timely manner.
Q. What makes a great brand?
A. A good brand is one that listens to and communicates with its customers. Marketing is no longer just a one-way stream of telling consumers what they want and need. Social media and digital platforms have progressed marketing into a two-way stream of communication between brands and consumers. Great brands recognize that this progression is a positive one, and they seize every opportunity to learn more and communicate with their customers in valuable and meaningful ways. By doing this, they catapult their success and gain a great deal of brand ambassadors along the way!
If you still aren’t yet sold on this philosophy, just think about the brands that you like the most. Do you willingly follow and subscribe to their marketing efforts because they provide you with value and offers you’re actually interested in? Or do you prefer the brands that bombard you with a constant stream of ads that are not relevant to your needs?
Q. What talent do you wish you had?
A. I am one of those people that literally thinks I can do just about anything, so there are so many talents that I wish I had. But if I had to choose just one, I would have to say that I’ve always wanted to be a really good dancer. I love to watch people dancing and love to dance myself...I just wish I was actually good at it!!