Does Your Logo Suck? Brand Many brands have great logos and visual expressions, but the value of the product or service falls apart behind it. More importantly, the same can be said for the reverse; you can have a terrible logo, but [...]
Fly with Agile Creative Brand The common housefly is considered one of the most agile creatures in the world. From a still position, it can fly from every degree or axis possible and its reaction time is 12 times faster than a human’s. They can see your rolled-up newspaper coming, set a fly path, and move before you can even blink an eye. It’s no wonder why they’re so hard to swat!
Agrimarketers Need Challenger Brands Brand Today, I want to talk to you about challenger brands, more importantly, I want to talk to you why I believe agrimarketers need challenger brands more now than ever. So, let’s start by unpacking what a challenger brand is. […]
How to Design for Agriculture Brand I’ve been designing creative marketing specifically for the agriculture industry and its various audiences for over six years now, and I’ve come to find that designing for agriculture is no easy task. There’s a very specific kind of person you’re trying to reach and a refined formula for resonating with this audience.
The Onlyness Test Brand "Onlyness" is by far the most powerful test of a strategic position. Brands need strong positioning because customers have choices—if you don’t stand out, you lose.
The Brand Ecosystem Brand Every brand is built by a community. Not just the community of people inside the company, but its partners, suppliers, investors, customers, non-customers, and even competitors.
Why Agrimarketers Shouldn't Settle For "Best in Ag" Brand As a business owner and 20-year veteran of the agrimarketing industry, I’ve had many colleagues ask me variations of the same stress-related question [...]
Think Shift's New Brand : A Change From The Inside Out Brand Recent visitors to our website may have noticed our new look. But this change goes far beyond a simple website refresh [...]
Why Every Ag Brand Needs an Archetype Brand Superbowl XLVII (Ravens 34 - 49ers 31) on Feb 3, 2013 was notable for a number of reasons (only one of which is relevant to this post): it was among the few truly exciting Superbowls; it marked the first time two brothers, Jim and John Harbaugh, had coached against one another in an NFL final [...]
What are Brand Archetypes? Brand Archetypes are universal character patterns. We’ve seen them repeated time and again in the myths and legends of old, as well as the stories that captivate us [...]
