Think Shift’s David Lazarenko Named Canadian Agri-Marketer of the Year

Think Shift

Agency also claims creative awards at national agri-marketing awards gala

November 16, 2018 - Winnipeg, MB

David Lazarenko, Partner and Chief Growth Officer at Think Shift, has been named the Canadian Agri-Marketing Association’s (CAMA) 2018 Agri-Marketer of the year. The 20-year industry veteran received the honour at the annual Best of CAMA awards gala in Montreal, QC.

“I am extremely honoured to receive this year’s Agri-Marketer of the Year award,” said Lazarenko. “This award is reflective of the support I have received from my family, clients and colleagues over the course of my career in agriculture - it is very humbling.”

Throughout his career, David has led successful marketing strategies, brand and product launches, re-branding initiatives, sales campaigns, and corporate responsibility campaigns for some of agriculture’s most successful corporations including Cargill, Monsanto, the Canola Council of Canada, ADAMA, and Westeel. Under his leadership, Think Shift has evolved from a Winnipeg-based agency serving clients in western Canada to a global agency serving clients on three different continents – seeing 75 percent growth in the past two years alone.

In addition to Lazarenko’s achievement, Think Shift also took home two first-place awards at the Best of CAMA Awards ceremony.

“Our team is fortunate to have agricultural clients that look to achieve their individual business results through exceptional, strategic creative,” said Dave Hardy, Creative Director at Think Shift. “Tonight, we were proud to see clients honored for their commitment to bringing leading-edge marketing to producers and the agriculture industry overall.”

Best of CAMA is the agri-marketing industry’s annual showcase of creativity, marketing, and communications expertise, where peers award peers for their effort and ability. There are more than 40 categories in the competition including radio, television, PR, and crisis management.

For more information, media may contact:

Jeff English

Public Relations Manager

Think Shift


About Think Shift

Think Shift is one of the largest ag-focused agencies in the world. With more than 65 people and over 20 years in business, we help companies change from the inside out through leadership development, strategy, brand development and traditional and digital marketing services. To learn more, visit


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