Blog: Marketing

Our Chief Growth Officer, David Lazarenko, and recent CAMA Agrimarketer of the Year [...]

Our Chief Growth Officer, David Lazarenko, and recent CAMA Agrimarketer of the Year [...]

In the world of your digital presence, less can be more.

How consumers have lost confidence in the agricultural industry.

Wednesday, August 12 – Winnipeg, MB – Think Shift and its clients have taken home some hardware from the annual National Agri-Marketing Association’s (NAMA) Best of NAMA awards gala.

With four out of five ag tradeshows going either semi-virtual or full virtual, and recent Farm Bureau research indicating that 65% of US farmers have concerns about on-farm visits due to COVID-19, it’s clear that the new agrimarketing reality thrust upon us four months ago is showing no signs of letting up. Building on that information, we’ve put together this list of what we see as the top three do’s and don’ts for agrimarketers in the COVID-19 era.

On-farm succession planning has always been a hot topic that undoubtedly weighs heavy on the minds of every grower whether they represent the older generations trying to figure out how to make a graceful, gradual exit or the younger ones looking to make their mark. However, while this is also true of the ag-service sector – alarmingly, there has not been any alarm.

Over the past few years, organizations in every sector have felt the need to digitize their operations. As consumer buying behavior continues to change at a radical pace, it's sparked an entire industry around "transformation"—the quest to re-invent conventional processes to align with the modern consumer.

If data is the new oil, the web form is the derrick we use to extract it. The big difference is that the people drilling for oil have a pretty good idea of why they want it and how they're going to use it. On the other hand, agriculture companies go to great lengths to extract data, but often leave those barrels of 'digital gold' rusting in storage.

As customers get “back to normal” it will be extremely interesting to see just how many of these same marketers and agrimarketers keep up the commitment to change, and how many fall back into their old ways.