Bringing Hollywood to the Heartland: Why 3D Graphics Are Ideal for Ag Marketing For the better part of the last two decades, the production of high quality, near photo-realistic 3D imagery has generally been confined to large Hollywood studios and specialty digital FX companies. This was primarily due to [...]
Diversifying Your Digital Footprint Marketing Before joining Think Shift in October 2020, I advised small, medium and large companies on international expansion. I provided advice, guidance and tools to support their strategies for [...]
A Two-Minute Guide to Sales Enablement Marketing Sales enablement is about giving the sales team the information, content and tools they need to close more deals. Want to talk to leads? Let high-quality content do the talking.
5 Things Ag Companies Can Learn from Non-Ag E-Commerce Marketing While agriculture has seen a significant insurgence of new e-commerce solutions coming to market over the past two years, the industry overall is still in the early stages of the e-commerce adoption curve.
A New Ag Landscape Marketing People often joke that ag is behind the curve and slow to adapt. As one of the world’s oldest industries perhaps this is warranted, but these days, you would be hard-pressed to find an industry that is evolving as quickly as ag.
Beware of the Salesperson Who Doesn't Sell Marketing As a consultant and professional service provider, I learned very early in my career that providing clients with guidance and advice on service offerings I had used and implemented within our agency first-hand was a key to [...]
What Ag Can Learn from Software Sales Marketing The way agribusinesses connect with their customers has always been intriguing to me. It’s an industry that is full of innovation, yet the sales and marketing teams have often relied on very traditional methods to reach [...]
Get Out of Your Own Head and into Theirs Marketing I studied Graphic Design at Red River College in the early 2000’s—and as the title suggests, I really was very much “in my own head” during that time. The fact is, when you begin learning your craft as a student, you’re mostly just trying to [...]
How to Build a Scalable Sales and Marketing Pipeline Marketing This past year agribusinesses were forced to embrace new sales and marketing practices in order to see growth. Concurrently, both sales and marketing teams lost their ability to rely on trade shows [...]
How Apple vs Facebook Affects the Direction of Digital Marketing Marketing In recent years, Apple has taken a more privacy-focused stance in the digital marketplace, including new hardware and software releases geared toward stronger protection of user data. In fact, Apple’s most recent software announcement [...]
