Blog: Marketing

As we enter the final quarter of what has been a uniquely challenging year for agribusiness, many of you will no doubt be starting your marketing planning process for 2021. While in most years, this would be a relatively straightforward and iterative process of measure [...]

For decades, tradeshows have been a go-to staple for agrimarketers around the world. Even in recent years, where the costs of participating in and standing out at tradeshows have made it increasingly difficult to generate positive ROI [...]

Our Chief Growth Officer, David Lazarenko, and recent CAMA Agrimarketer of the Year shares his insight on the biggest topics in ag.

Our Chief Growth Officer, David Lazarenko, and recent CAMA Agrimarketer of the Year [...]

Our Chief Growth Officer, David Lazarenko, and recent CAMA Agrimarketer of the Year [...]

Our Chief Growth Officer, David Lazarenko, and recent CAMA Agrimarketer of the Year [...]

In the world of your digital presence, less can be more.

How consumers have lost confidence in the agricultural industry.

Wednesday, August 12 – Winnipeg, MB – Think Shift and its clients have taken home some hardware from the annual National Agri-Marketing Association’s (NAMA) Best of NAMA awards gala.

With four out of five ag tradeshows going either semi-virtual or full virtual, and recent Farm Bureau research indicating that 65% of US farmers have concerns about on-farm visits due to COVID-19, it’s clear that the new agrimarketing reality thrust upon us four months ago is showing no signs of letting up. Building on that information, we’ve put together this list of what we see as the top three do’s and don’ts for agrimarketers in the COVID-19 era.