I In case you missed them, we’ve created a list of our five most-read and liked articles of 2022. Read on to find the topics and tools agrimarketers, like you, engaged with the most over the past year. We hope you find them just as useful for your organization as you prepare and strategize for 2023.
Sometimes, it can be hard to know what platform will garner the most impressions for your agriculture campaign. Here, we weigh the scales on three new digital platforms—connected TV, native advertising, and online audio—so you can find the best fit for your next campaign.
Tradeshows are seemingly unpredictable scenarios for businesses. Will I be noticed? What's the ROI on my investment? This article will help you shape your tradeshow appearance into a convenient and creative experience that will leave a lasting impression on your audience.
After months of preparing your new product for its commercial launch, it’s important to consider marketing strategies that will leverage your distribution channel to help maximize ROI. This blog offers three simple ways to help you prepare for a successful product launch.
Whether you are a PPC (pay-per-click) novice or a seasoned digital marketer, it can be difficult to determine how well your digital ads are performing. This report takes a deep dive into benchmark performance metrics for the agriculture industry.
This annual piece dives into the top seven trends that agrimarketers should be aware of for 2022 and beyond. Research and development for this blog include trends and developments occurring outside of agriculture that we believed were (1) significantly relevant to our industry (things we could learn) and (2) starting to show presence in our industry (things we should prepare for).
From the Think Shift team to yours, Happy New Year!