Our Thinking

Effective leaders influence others to think, act and behave differently. One way to be intentional about how you exert influence is to consider the roles you play as a leader in your organization [...]

I dislike the term best practices. It implies my goal is to be the best when I’m mostly willing to settle for not the worst [...]

Late last week, The Weather Network (TWN) put a target on its back with a not-too-subtle statement about the environmental impact of Canada’s beef industry [...]

For three days, a field northwest of Saskatoon transforms into the largest agricultural outdoor tradeshow in Western Canada [...]

Sales and marketing alignment is a lot like Dark Matter: it’s incredibly interesting, a lot of smart people have written about it and it’s entirely theoretical [...]

Archetypes are universal character patterns. We’ve seen them repeated time and again in the myths and legends of old, as well as the stories that captivate us [...]

At its very core, your company culture is a collection of shared values and behaviors — ones that are encouraged or discouraged by people, processes and policies. One way to become more intentional about [...]

Back in 2016, as part of their Whiteboard Friday segment, Moz introduced the concept of ‘10x content.’ The idea was, as Google gets increasingly smarter and your competitors’ SEO gets increasingly better, the best way to stand out is [...]

I apologize up front for using this forum to fulfill a personal agenda. I debated whether I should write this article but decided that I would regret it more if I passed up the opportunity. Unlike my usual articles, [...]

April 16, 2019 – Winnipeg, Manitoba – Think Shift announced today it has formed a partnership with international brand expert and thought-leader Marty Neumeier. The agreement will give […]