Our Thinking

Think about your company’s core values — you probably have them prominently displayed in a number of places. They’re likely on your website, referenced in your on-boarding materials [...]

Whether you are a PPC (pay-per-click) novice or a seasoned digital marketing veteran, it can be difficult to determine how well your digital advertisements are performing [...]

We’ve reached a point of maturity with the role of social media in marketing. Gone are the days where mere presence on social media is satisfactory [...]

As a business owner and 20-year veteran of the agrimarketing industry, I’ve had many colleagues ask me variations of the same stress-related question [...]

We’re living in the age of digital bloat. As new websites, social media accounts and other digital platforms are added, an organization’s digital footprint tends to grow over time [...]

Recent visitors to our website may have noticed our new look. But this change goes far beyond a simple website refresh [...]

Superbowl XLVII (Ravens 34 - 49ers 31) on Feb 3, 2013 was notable for a number of reasons (only one of which is relevant to this post): it was among the few truly exciting Superbowls; it marked the first time two brothers, Jim and John Harbaugh, had coached against one another in an NFL final [...]

Effective leaders influence others to think, act and behave differently. One way to be intentional about how you exert influence is to consider the roles you play as a leader in your organization [...]

I dislike the term best practices. It implies my goal is to be the best when I’m mostly willing to settle for not the worst [...]

Late last week, The Weather Network (TWN) put a target on its back with a not-too-subtle statement about the environmental impact of Canada’s beef industry [...]