Moving from Customer Service to Customer Experience Marketing The terms “customer service” and “customer experience” are often used interchangeably, and while they are related, they are not the same thing.
Think Shift Wins Six National Agri-Marketing Association Awards Marketing Thursday, July 29 – Winnipeg, MB – Agriculture-focused advertising agency, Think Shift, and its clients faired very well at the annual National Agri-Marketing Association’s (NAMA) Best of NAMA awards gala, held on July 20. The show honours the best work in agricultural communications and marketing.
5 Tips for Selecting an Ag Marketing Agency Marketing Keep these five tips in mind when you are on the hunt for a new agricultural marketing agency.
5 Great Updates from the Salesforce Summer '21 Release Marketing The Salesforce Summer '21 release is here - and there are a lot of upgrades and new features. We've picked 5 of our favorite changes to the world's favorite CRM.
10 Tips for Optimizing Ag’s Virtual Offerings Marketing Over the past year, we have seen a dramatic increase in the development and introduction of new digital and virtual offerings in agriculture (virtual crop tours, virtual tradeshows, online events, webinars, etc.). While these investments [...]
Bringing Hollywood to the Heartland: Why 3D Graphics Are Ideal for Ag Marketing For the better part of the last two decades, the production of high quality, near photo-realistic 3D imagery has generally been confined to large Hollywood studios and specialty digital FX companies. This was primarily due to [...]
Diversifying Your Digital Footprint Marketing Before joining Think Shift in October 2020, I advised small, medium and large companies on international expansion. I provided advice, guidance and tools to support their strategies for [...]
A Two-Minute Guide to Sales Enablement Marketing Sales enablement is about giving the sales team the information, content and tools they need to close more deals. Want to talk to leads? Let high-quality content do the talking.
5 Things Ag Companies Can Learn from Non-Ag E-Commerce Marketing While agriculture has seen a significant insurgence of new e-commerce solutions coming to market over the past two years, the industry overall is still in the early stages of the e-commerce adoption curve.
A New Ag Landscape Marketing People often joke that ag is behind the curve and slow to adapt. As one of the world’s oldest industries perhaps this is warranted, but these days, you would be hard-pressed to find an industry that is evolving as quickly as ag.