Blog: Strategy

You don’t become inspired if you don’t do anything.

Websites are not a book in your hand or a flower you stop to smell or a piece of cake in your mouth. So, what are they? Websites are an abstraction. What’s an abstraction? I gave it away in the title: websites are the recipe, not the cake. They’re the map, not the road.

Whether you are a PPC (pay-per-click) novice or a seasoned digital marketing veteran, it can be difficult to determine how well your digital advertisements are performing. This is especially true for advertisers in the agriculture industry. For many years, [...]

When working with ag organizations, I find that most still define their annual media plan and buy using a standard media mix approach. What I mean by this is that they [...]

The harsh reality marketers must accept is that some audiences are simply too difficult and too costly to be converted through marketing efforts. As such, it makes little sense to [...]

While the process of marketing communication (MarCom) planning can occur at any time of the year, I have found that many ag organizations start this process in the fall or the spring. This means that there are likely a good number of you reading this that are [...]

As a digital marketer, I’m frequently asked, “what’s the secret sauce?” The truth is, the secret sauce isn’t a secret at all and is actually quite simple [...]

After months (or even years) of preparing your new product for its commercial launch, it’s important to consider marketing strategies that will leverage your distribution channel to help maximize ROI. Here are three simple tips to help you prepare for a successful product launch this fall.

How do Connected TV, Native Advertising and Online Audio perform when targeting farmers in North America?

Even in the modern Covid era, tradeshows continue to be a subject of interest and debate for ag organizations seeking to optimize their marketing spend. The common question that has existed for years is how to get more ROI from [...]