Building a Better MarCom Plan: Shift from Media Mix to Media Strategy Strategy When working with ag organizations, I find that most still define their annual media plan and buy using a standard media mix approach. What I mean by this is that they [...]
Building a Better MarCom Plan: Prioritize Low-Hanging Fruit Strategy The harsh reality marketers must accept is that some audiences are simply too difficult and too costly to be converted through marketing efforts. As such, it makes little sense to [...]
Building a Better MarCom Plan: Stop Stale Dating Your Creative Strategy While the process of marketing communication (MarCom) planning can occur at any time of the year, I have found that many ag organizations start this process in the fall or the spring. This means that there are likely a good number of you reading this that are [...]
The Digital Marketing Secret Sauce Strategy As a digital marketer, I’m frequently asked, “what’s the secret sauce?” The truth is, the secret sauce isn’t a secret at all and is actually quite simple [...]
Three Tips to Improve ROI on your Next Product Launch Strategy After months (or even years) of preparing your new product for its commercial launch, it’s important to consider marketing strategies that will leverage your distribution channel to help maximize ROI. Here are three simple tips to help you prepare for a successful product launch this fall.
Assessing New Digital Advertising Platforms Strategy How do Connected TV, Native Advertising and Online Audio perform when targeting farmers in North America?
How to Get Better ROI Out of Your Tradeshow Spend Strategy Even in the modern Covid era, tradeshows continue to be a subject of interest and debate for ag organizations seeking to optimize their marketing spend. The common question that has existed for years is how to get more ROI from [...]
Digital Advertising Benchmarks All Agrimarketers Should Know in 2022 Strategy Whether you are a PPC (pay-per-click) novice or a seasoned digital marketing veteran, it can be difficult to determine how well your digital advertisements are performing. This is especially true for advertisers in the [...]
How to Differentiate in a Commoditized Ag Industry Strategy The agricultural industry is no stranger to commoditization. Although ag companies continue to invest in research and development, innovation, protecting intellectual property and so on - it is an [...]
Four Challenges Facing Ag Marketers Today Strategy Learn about the common challenges facing Ag marketers today and the tools required to overcome them.
