The Digital Marketing Secret Sauce Strategy As a digital marketer, I’m frequently asked, “what’s the secret sauce?” The truth is, the secret sauce isn’t a secret at all and is actually quite simple [...]
Three Tips to Improve ROI on your Fall Product Launch Strategy After months (or even years) of preparing your new product for its commercial launch, it’s important to consider marketing strategies that will leverage your distribution channel to help maximize ROI. Here are three simple tips to help you prepare for a successful product launch this fall.
Assessing New Digital Advertising Platforms Strategy How do Connected TV, Native Advertising and Online Audio perform when targeting farmers in North America?
How to Get Better ROI Out of Your Tradeshow Spend Strategy Even in the modern Covid era, tradeshows continue to be a subject of interest and debate for ag organizations seeking to optimize their marketing spend. The common question that has existed for years is how to get more ROI from [...]
Digital Advertising Benchmarks All Agrimarketers Should Know in 2022 Strategy Whether you are a PPC (pay-per-click) novice or a seasoned digital marketing veteran, it can be difficult to determine how well your digital advertisements are performing. This is especially true for advertisers in the [...]
How to Differentiate in a Commoditized Ag Industry Strategy The agricultural industry is no stranger to commoditization. Although ag companies continue to invest in research and development, innovation, protecting intellectual property and so on - it is an [...]
Four Challenges Facing Ag Marketers Today Strategy Learn about the common challenges facing Ag marketers today and the tools required to overcome them.
Think Shift becomes a HubSpot Certified Agency Partner Strategy This new partnership galvanizes Think Shift’s reputation as owned-media experts.
How a CEO Can Bring Focus to an Organization's Decision Making Strategy Learn why you must focus on either shareholders, employers or customers to improve decision-making and align goals across the company.
If Your Website Is Not A Lead Generation Machine, You're Missing Out Strategy Learn how to use your website to drive traffic and generate, qualify and nurture leads.
