Think Shift Releases “How CEO’s Drive Lasting Change" eBook

Jeff English

December 11, 2018 - Winnipeg, MB

Think Shift released today a new eBook entitled How CEOs Drive Lasting Change: 5 Steps to Drive Change from the Inside Out. The eBook provides CEOs and business leaders with tools to drive positive change throughout their organizations.

“‘Driving change from the inside of the organization outward’ is a core philosophy at Think Shift and in our opinion, is how business leaders leave a true legacy,” said David Baker, Chief Executive Officer at Think Shift. “This eBook provides tools to leaders of companies large and small to help them make positive, lasting changes in their businesses.”

Today’s CEO must understand change and set a clear vision for the future for their company. How CEOs Drive Lasting Change helps CEOs take stock of their personal leadership style and use tools to identify areas for change within their companies. This eBook give leaders tips to prioritize change and to create a story that will captivate and motivate their employees.

“At Think Shift we believe that leaders craft stories; stories drive people; people create culture; and culture drives brand,” added David Lazarenko, Chief Growth Officer at Think Shift. “This eBook is one way we are communicating with today’s leaders on how their vision and actions can set their companies up for long-term success.”

How CEO’s Drive Lasting Change: 5 Steps to Drive Change from the Inside Out was written by Think Shift’s Senior Executives, including leaders of Fortune 500 companies and entrepreneurs with a combined 100 years of experience in business leadership and strategy.

A full version of the eBook is available at

For more information media may contact:

Jeff English Public Relations Manager Think Shift 204-960-1622

About Think Shift

With more than 70 people and offices in the U.S. and Canada, Think Shift helps companies drive change from the inside out. Over the past 20 years, we have helped organizations with leadership development, strategy, brand development and traditional and digital marketing services. To learn more, visit


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