CREATING A CULTURE OF TRANSPARENCY
How food processor CEOs can turn the push for transparency into a competitive advantage.
Consumers, government and other parties continue to push for increased transparency around where food comes from, the ingredients used and how it is processed. As a food processor CEO, you have a decision to make. Do you continue to only meet the minimum mandatory requirements? Or do you take the road less travelled?
Meeting the Minimum Requirements
In addition to mandatory requirements, most food processors base their transparency efforts on an interpretation of consumer preferences.
- Less processed ingredients
- Less genetically modified ingredients
- Less antibiotics or hormones
- Less synthetic sweeteners, colors or flavors
- Less high-fructose corn syrup
Culture of Transparency
Consumers live in a culture where food choices are constantly discussed, debated and re-evaluated based on shifting trends. To earn consumer trust, food processors must think beyond their supply chain and product labels.
“The consumer trust model shows that communicating your values is three to five times more important than simply communicating facts and science.” – Charlie Arnot, CEO of the Center for Food Integrity.
True transparency requires that you:
- Communicate your company’s purpose and it’s values.
- Create a strong digital community where you can interact with your customers.
Leaders drive culture and culture drives brand.
As the wave of transparency continues to gain momentum, the future will belong to those food processors who exceed consumer expectations by creating a true culture of transparency.
At Think Shift we help intentional leaders drive change from the inside out. To learn more, check out our new eBook: How CEOs Drive Lasting Change