Is your website a lead-generating machine, or a simple brochure?
How strong is your digital ecosystem?
Do you have a CRM that gathers customer information in the moment, or are your industry secrets stuck in the brains and rolodexes of your sales team?
At this point in time, it’s no secret that farmers are more digital than ever before, and that this trend will only grow over time. So, when it comes to creating a digital marketing strategy, the question is no longer why and when. It’s how.
We’re going to do away with lofty promises and fancy marketer lingo, and give you seven actionable ways you can make your marketing strategy more digital-centric in 2018.
It’s 2017. Digital marketing competency is table stakes.
You’re not the only agri-marketer dipping a toe into the waters of the world wide web, so your digital strategy will have to be a lot more in-depth than a mobile-optimized website, or offering a few apps on Google Play or the Apple App Store.
Instead, your digital efforts should tap into marketing innovations and trends. You should use data to inform, correct and evaluate your strategy. And above all, you should aim to be agile and move quickly.
- Use buyer personas to understand your ideal customer and personalize your campaigns.
- Invest in a Customer Relationship Management system (CRM) to gather customer data, then use that data to serve them better.
- Create digital touchpoints that interweave into a digital ecosystem that attracts and nurtures leads, instead of developing standalone apps or pieces of content.
- Pair customer data with a marketing automation strategy to create personalized campaigns with ease.
- Make Google’s front page (and get more viewers and leads) with the help of an inbound-focused content marketing strategy.
- Use technology to align your marketing and sales teams (what we call smarketing) and up your conversion rates.
- Learn the best questions to ask to measure ROI, and use that data to become even more efficient and streamlined in the future.
Ready to give your agrimarketing strategy a boost?