Chinook Lumber Digital Experience

With more and more consumers shifting their shopping online, Washington-based Chinook Lumber knew it was high time they got in the game with their own e-commerce website—and they called on Think Shift to help make it happen. In addition to designing and building a fully scalable e-commerce solution for the company, we were also tasked with developing a website launch strategy to help drive users to the new site.

We started with a website strategy discovery session, where we met with key stakeholders to define the target audience and outline the site’s objectives. To further understand the technical requirements, we conducted brief interviews with users that included consumers and members of the Chinook Lumber team.

To add to our understanding, we also researched the capabilities of the existing ERP system, conducted a review of other websites in the industry, and completed keyword research. This research helped us determine the overall website strategy, as well as the site’s technical requirements. The final website strategy served as a guiding document for the design, development, functionality and content for the website.

After getting buy-in on our strategy and recommendations, we moved to execution. Launched in 2021, Chinook’s shiny new website allowed users to sign in and create an account to check out faster, track their orders, manage multiple addresses and more. The user experience included such features as product variant toggling (ex. change the color, finish, etc.) and the ability to compare products and add items to a wish list for later. The site also showcased Chinook branding with custom design elements and icons throughout.

The results were immediate—and impressive! In practically no time at all after launch, Chinook Lumber was receiving multiple online orders per day, and they received their first repeat order from a customer within two weeks of the launch.