Alex Varricchio

Vice President of Creative

Alex has been with Think Shift since 2007. With a background in marketing and communications, he graduated from the University of Manitoba with an MBA, Entrepreneurship and a Bachelor of Management, Marketing from the University of Lethbridge.

He came to Think Shift from Southern Alberta where he was immersed of the province’s ag landscape. He began as a creatively driven account executive, managing a number of regional and national accounts in both public and private sectors. In 2012, he moved into the role of marketing director, supporting the growth of both Think Shift and its clients.

Alex has experienced all sides of the agency working in accounts, agency business development and marketing and with the creative team. He now leads our creative and interactive group, investing time in conceptual creative and new creative products for the organization.

Q. What do you like about advertising?
A. Connection. Nothing is better than when you really connect with a marketing message. Not because it is selling you something but because it makes you change the way you think… or makes you shift your thinking 😉