Although he was born and raised in Winnipeg, Bruce earned his chops as a writer in Toronto, working for such agencies as BBDO, Cossette, and Wunderman Thompson. During his time out east, he helped create award-winning copy and campaigns for clients like Audi, Bell, Ford, Esso, Kraft, Mercedes-Benz, TD Canada Trust, TELUS, and Toyota. But home was always on his heart, and landing the Senior Copywriter role at Think Shift helped seal the deal on his move back to MB. More than just a change in jobs, the move also marked a return to his ag roots (Bruce’s parents both grew up on farms near Winkler, Manitoba), and he’s happy to be back applying his skills to help move the needle for Think Shift’s clients in the industry.
When he’s not at his post at Think Shift, Bruce can be found enjoying such hobbies as reading, photography, drinking coffee, spotting continuity errors in movies, and dog-sitting for anyone who asks nicely.