Jacqueline grew up on a farm and has over 10 years of experience in the agriculture industry. Before joining Think Shift in January 2018, she worked in transportation and grain merchandising for Richardson International and held marketing roles with Wolf Trax Innovative Nutrients (later acquired by Compass Minerals) and Straus Agri-Marketing. At Think Shift, Jacqueline supports clients in the crop inputs business, including Cargill, Verdesian Life Sciences and Falco™ Canola, helping them capitalize on digital marketing to connect with a changing agricultural audience and leading them through a range of strategic initiatives, such as product launches, naming, brand awareness campaigns and go-to-market strategies.
Jacqueline is passionate about growing clients and helping them move forward in their industries, and her strengths lie in making personal connections, getting to the root of consumer behaviour and bringing meaning to marketing. When she’s not at work, Jacqueline dabbles in interior design and loves spending time with her little family (especially teaching her son new things as he grows).