Jay Holdnick

Chief Client Officer

About Jay

Jay brings two decades of working in agrimarketing to his role as Think Shift’s Chief Client Officer. He has previously led communications and industry relations activities with the Canadian Association of Agri-Retailers and has worked agency-side with clients including Cargill, Bayer (Monsanto), Cibus, Trimble Agriculture Software, Elanco and UFA. This combination of agriculture industry and marketing experience gives Jay a unique understanding of the issues facing North American farmers, retailers and agribusinesses. At Think Shift, Jay works alongside the senior management teams of some of Canada’s biggest ag companies, developing strategies to position their businesses for future success.

In his free time, Jay spends most of his time in Northwestern Ontario at the cottage, where he, his wife and daughter enjoy many water sports including fishing and exploring the lake on their PWC. As an avid fan of the Winnipeg sports scene, Jay can often be found cheering on the Bombers or Jets and he is always willing to discuss sports. Jay is also a big movie buff and is a proud co-founder of the Think Shift Movie Club.

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