Vice President, Agency Account Services
Jay has spent 15 years in marketing and communications within the Canadian agricultural industry. He has worked hand-in-hand with ag clients of all sizes on designing long-term marketing strategies supported by traditional, digital and performance measurement tactics. An avid sports fan, Jay enjoys playing recreational sports and spending time at the family cabin in North Western Ontario.
Q. What got you into this business in the first place?
A. I’ve been drawn to advertising ever since the infamous Got Milk? campaign was launched in the early ‘90s. To this day, eating peanut butter or a brownie without an accompanying glass of refreshing milk seems unsatisfying to me. The power of advertising and impact that a single campaign can have on a brand and subsequent business is amazing.