Orville Laoag

Associate Creative Director

Orville’s career has spanned more than 15 years in the industry. A graduate of Red River College’s Advertising Art program (currently known as the Graphic Design program), Orville has worked in several advertising agencies. He is most noted for serving as the senior designer and creative director on projects that have won various local, national and international awards in the areas of graphic design, advertising, branding and digital design. He is most passionate about highly-conceptual creative, be it in a traditional, non-traditional or digital medium.

Outside the office, Orville is rich with hobbies. He enjoys trying new recipes, and loves chasing them with a good bourbon or fine single malt scotch (any type of whiskey really). He’s also a gamer, guitar player and avid snowboarder.

Q. What got you into this business in the first place?
A. Looking back to my childhood, I see now that it was a natural progression. It was inevitable that I’d end up in a career that was creative because as a kid, I gravitated toward anything that involved being able to make something. Growing up, I didn’t have the latest and greatest toys, so that pretty much forced my brothers, friends and I to get creative using whatever we had around to keep us entertained.

When it came to anything that required an illustration, I would always get nominated to do it because (besides being a class clown) I was known for being good at drawing. I distinctly remember this book called “the lettering book” that a classmate ordered from the scholastic book club, and I became obsessed with it. It was essentially a book of fonts, and I just thought that it was the coolest thing – that someone made the alphabet look like art. I would sit down and spend hours hand drawing these fonts out. I would add them to drawings. I would doodle them in my notebooks. I always thought I was outsmarting my teachers by asking them if I could present my work with a video or some sort of visual presentation versus standing in front of the class. To me it didn’t feel like work because I enjoyed it.

I didn’t even know that you could make a career out of being creative until I was in university. I just wasn’t engaged in what I was taking, and I found myself doodling and daydreaming in class a lot. That’s when a friend introduced me to graphic design. I guess you could say the rest is history.