Tracey Shelton

Executive Vice President

About Tracey

A seasoned communicator with a passion for helping organizations build and grow their brands, Tracey has a wealth of experience in public and media relations, issues management, marketing and strategic planning.

With a strong focus in the agricultural sector, Tracey has worked in progressively senior roles for large multinationals and industry-led organizations including Richardson International, Pulse Canada, Manitoba Pork and the Canadian Wheat Board. Outside of ag, she led the communications and public affairs teams for Boeing Canada and Workers Compensation Board of Manitoba and previously worked on the agency side of the business.

A journalist by training, Tracey has a passion for telling stories and extensive experience dealing with the media on challenging issues such as the Boeing 737 MAX crisis, Manitoba’s ban on hog industry expansion and the debate about the Canadian Wheat Board monopoly. She has a Bachelor of Journalism with Combined Honours in Mass Communication from Carleton University.

Tracey’s happy place is at the lake with her family. She also loves to travel and is always planning the next adventure.


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