Visual Identity and Brand Expression

Your logo is the face of your organization, and when business changes, your logo and visual identity often need to change too.

A brand is built by the stories that employees and customers tell about an organization. A good logo and visual identity turns these stories into identifiable marks that people display with pride.

In our brand expression process, we dive deep into your company’s purpose, your mission and the competitive landscape you operate in. Then, we use the psychology of color, typography and symbolism to capture the spirit of your organization in a visual way. Once we’ve landed on your visual identity, we’ll give you the tools to bring it to life everyday.