North American ag companies are currently navigating some of the most challenging times we have ever seen. Facing trade battles, both farm and corporate consolidation, sales channel disruption and near record-setting poor crop conditions, companies are left looking for ways to drive sales more efficiently and effectively.
The traditional on-farm direct sales approach we once relied on so heavily is no longer capable of producing reliable results in a cost-effective manner.
With many ag organizations embracing “flat as the new up,” now is the time to strive for more.
Flat or decreasing sales from formerly proven direct sales efforts
Large sales territories that are near-impossible to cover with existing sales teams
Minimal connection between marketing and sales activities
Difficulty driving customer purchase decisions using digital means
Less than optimal lead generation and conversion metrics
Little to no understanding around what causes one lead to convert and another to not
Digital Sales Automation brings best of breed practices into your organization that will enable you to drive sales conversions using automated digital platforms as opposed to relying only on direct, on-farm, sales activity.
We will optimize or setup your digital platforms to super charge your sales team. With sales automation your team can engage leads and leverage the current customer database with relevant content that pushes them down further down the sales funnel towards a sales conversion.
Through sales automation platforms such as Outreach, we can keep your leads and customer engaged while notifying and bringing your sales reps into the conversation when required.
The process begins by gaining alignment between your sales and marketing teams around what we would define as a “sales qualified lead”. With this in mind, we gather information from the sales team to define messages, customer journey and content sequences that will drive sales conversions.