Aligning Brand and Culture

Brand (what outsiders think of your organization) and culture (what insiders think of you) are two sides of the same coin – interconnected, intertwined and inseparable.

The opportunity lies in becoming intentional about defining your corporate culture and ensuring it is aligned with your brand… that you’re telling the same, compelling and authentic story every time, with employees, customers and beyond. We start by assessing the health of your organizational narrative – the purpose, vision and values that drive your company. Does it exist? Is it authentic and meaningful? Are your people living it daily? Is it represented well to your external audiences? Based on the opportunities we identify, we craft a custom plan with recommendations for addressing your brand, culture or strategy.



To learn more about aligning brand and culture, check out our eBook, How CEOs Drive Change.