Where do you start?
Working to embrace Sales Enablement can be a daunting task. However, our full suite of services has been developed alongside a Sales Enablement Roadmap that can be easily adopted within your own organization to simplify the process.
Pipeline Development - We review the current processes, hand-offs, systems, content and resources that are being used in your sales & marketing pipeline, and work to define an ideal state. This type of engagement also includes building a service-level agreement between the sales & marketing teams that defines key responsibilities (i.e. marketing will deliver X number of leads per month, sales will follow-up with said leads within 24hrs of receipt).
Buyer Personas - Personas provide a more holistic view of your customers and helps your sales & marketing team understand how to best connect with various customers and stakeholders based on their preferences and behaviors (i.e. while two 50-something, 10,000+ acres wheat farmers may look the same on paper, their purchase motivations, research behaviors and path to purchase will differ significantly).
Sales & Marketing Software - Marketing automation, sales automation and CRM systems significantly help your team and your customers. This software allows you to consistently engage your contacts and customers, transparently report on sales activities and outcomes, and build a single source of truth for your organization. Whether your reps are at the office, at home, or out on the road – they will have a clear view of their prospects.
Lead Sourcing & Generation - Depending on the current state of your contact database, it may be beneficial to identify new sources of leads. This can be done via both online and offline list acquisition or online lead-generation campaigns. These may be needed by the marketing team to feed the top of your sales funnel.
Sales Collateral Development - Your sales team needs bottom-of-the-funnel materials to help position and sell your products and services. This can include sell sheets, tech sheets, case studies, email templates or channel marketing support. We can help to ensure these items are effective, persuasive, and aligned with your brand.
Lead Nurture Campaigns - Using automated tools to manage sales outreach via email we can engage a list of new, lapsed or unengaged contacts and work to identify which contacts are ready for a sales conversation.