Looking for Lemonade: Leveraging Thought Leadership 

David Lazarenko

In this content series, we aim to help marketers and agrimarketers alike find opportunity in these trying times, without looking overly opportunistic (no hoarding of hand sanitizer here). As such, we’ll look at some of the common challenges (the Lemons) we are all collectively facing and highlight potential solutions/opportunities (the Lemonade).

The Lemon: You’re Stuck at Home

The Lemonade: So Are Your Thought Leaders

Right now, many of us are sheltering in place. This likely includes your organization’s deepest knowledge holders, who may also happen to be some of your company’s most frequent travelers. Why is this significant, you might ask? As we have seen over the years, the availability of these senior thought leaders has generally posed one of the biggest challenges to collecting and capturing high-quality content.

Now that your business leaders are stationary and available, it’s an ideal time to plan, coordinate and execute content interviews and writing schedules, even if you may not have plans to use their content in the immediate future. After all, it never hurts to have a bank of great content in your marketing toolkit for future use. So, do yourself a favor and leverage your senior leadership’s availability before they get back to their nomadic ways!

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