Our Thinking

For three days, a field northwest of Saskatoon transforms into the largest agricultural outdoor tradeshow in Western Canada [...]

Sales and marketing alignment is a lot like Dark Matter: it’s incredibly interesting, a lot of smart people have written about it and it’s entirely theoretical [...]

Archetypes are universal character patterns. We’ve seen them repeated time and again in the myths and legends of old, as well as the stories that captivate us [...]

At its very core, your company culture is a collection of shared values and behaviors — ones that are encouraged or discouraged by people, processes and policies. One way to become more intentional about [...]

Back in 2016, as part of their Whiteboard Friday segment, Moz introduced the concept of ‘10x content.’ The idea was, as Google gets increasingly smarter and your competitors’ SEO gets increasingly better, the best way to stand out is [...]

I apologize up front for using this forum to fulfill a personal agenda. I debated whether I should write this article but decided that I would regret it more if I passed up the opportunity. Unlike my usual articles, [...]

April 16, 2019 – Winnipeg, Manitoba – Think Shift announced today it has formed a partnership with international brand expert and thought-leader Marty Neumeier. The agreement will give […]

April 9, 2019 – Winnipeg, MB – Think Shift announced today that agri-marketing industry veteran Noel Blix has joined the company as its Associate Creative Director – Content. Noel […]

For too long, companies in the ag industry have suffered the consequences of working primarily with agencies and consultants that "specialize in ag." Though it may seem counterintuitive, this lack of [...]

As consolidation continues all around us, the importance of an intentional corporate culture has never been more real in agriculture. The Ag industry today is one fraught with mergers and […]