The Evolution of Digital Business Marketing After 20+ years of conducting business in the digital era, we are starting to reach an age of maturity when it comes to our digital ecosystems. Gone are the days where simply existing on social media or having a website was sufficient.
Get Out of Your Own Head and into Theirs Marketing I studied Graphic Design at Red River College in the early 2000’s—and as the title suggests, I really was very much “in my own head” during that time. The fact is, when you begin learning your craft as a student, you’re mostly just trying to [...]
How to Build a Scalable Sales and Marketing Pipeline Marketing This past year agribusinesses were forced to embrace new sales and marketing practices in order to see growth. Concurrently, both sales and marketing teams lost their ability to rely on trade shows [...]
Showing Support By Speaking Up Culture To do our part for this year’s Bell Let’s Talk Day, Think Shift asked our amazing team to share their own personal thoughts and stories relating to mental health. We are so proud of those who contributed, as we know it takes courage and candor to [...]
How Apple vs Facebook Affects the Direction of Digital Marketing Marketing In recent years, Apple has taken a more privacy-focused stance in the digital marketplace, including new hardware and software releases geared toward stronger protection of user data. In fact, Apple’s most recent software announcement [...]
What is Sales Enablement? Marketing Over the past 5 years, the alignment of sales and marketing has become a top priority for many in charge of growing their organization’s business. To do so, business development leaders are breaking down silos of data and creating a collaborative relationship between marketing and sales teams.
The Evolution of Sales and Marketing Alignment in Agriculture Marketing In agribusiness, there are few departments that bear more of the business development burden than sales and marketing.
Our Top Posts of 2020 Marketing In case you missed them, we’ve created a list of our five most-liked and read articles of 2020. Read on to find the topics and tools agrimarketers, like you, engaged with the most over the past year. We hope you find them just as useful for your organization as you prepare and strategize for 2021.
2021 Economic Outlook for Agrimarketers Marketing 2020 is in the rear-view mirror but the consequences of one of the most challenging years on record are still being felt. Agricultural markets are intrinsically global and not so strange to global influences. Be it a commercial war, protectionist measures, disruptions in logistics or weather, ag traders have always been nimble and watchful, making their decisions accordingly. But what about us, agrimarketers?
The Evolution of E-Commerce in Agriculture Marketing In business, as in life, there are very few truly revolutionary events that forever change what was or what will be. With its history of disrupting nearly every industry it has penetrated, e-commerce continues to be one of these lasting forces.
5 Essential Tips for Building a Great 2021 Marketing Plan Marketing As we enter the final quarter of what has been a uniquely challenging year for agribusiness, many of you will no doubt be starting your marketing planning process for 2021. While in most years, this would be a relatively straightforward and iterative process of measure [...]