OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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The Multiplication Effect: When Marketing Math Becomes Magic
For most of agriculture’s history, marketing didn’t need to be a multiplier. When R&D…David Lazarenko | February 18, 2026
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Think Shift Scores Big at the NAMA Region I Awards
Onward to Nationals! Think Shift is thrilled to announce a standout showing at this year’s NAMA…February 13, 2026
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From Campaigns to Capital: Rethinking How We Invest Our Marketing Dollars
If you’ve ever sat in a budget meeting and allocated marketing dollars based on what you did last…David Lazarenko | February 2, 2026
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Action-First Marketing: Evolving from Awareness to Achievement in Agriculture
When reviewing marketing plans with agricultural companies, one question often reveals an important…David Lazarenko | January 16, 2026
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Beyond Brand Soup: Creating Distinctive Value in Agricultural Marketing
Walk the floor at any major agricultural trade show, and you'll witness a fascinating phenomenon.…David Lazarenko | January 5, 2026
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Smart CTAs and Conversion Paths: Evolving Beyond the Digital Brochure Era
"Download our product guide." This call-to-action appears on virtually every agricultural website.…David Lazarenko | December 8, 2025
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From Cost Center to Growth Engine: Unleashing Marketing's Strategic Potential in Agriculture
For most of the last century, agriculture didn't need marketing to be a strategic driver.…David Lazarenko | November 19, 2025
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Think Shift Wins Big at Best of CAMA 2025
At Think Shift, we believe bold ideas and strategic storytelling drive meaningful change—and this…November 13, 2025