OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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Action-First Marketing: Evolving from Awareness to Achievement in Agriculture
When reviewing marketing plans with agricultural companies, one question often reveals an important…David Lazarenko | January 16, 2026
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Beyond Brand Soup: Creating Distinctive Value in Agricultural Marketing
Walk the floor at any major agricultural trade show, and you'll witness a fascinating phenomenon.…David Lazarenko | January 5, 2026
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Smart CTAs and Conversion Paths: Evolving Beyond the Digital Brochure Era
"Download our product guide." This call-to-action appears on virtually every agricultural website.…David Lazarenko | December 8, 2025
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From Cost Center to Growth Engine: Unleashing Marketing's Strategic Potential in Agriculture
For most of the last century, agriculture didn't need marketing to be a strategic driver.…David Lazarenko | November 19, 2025
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Think Shift Wins Big at Best of CAMA 2025
At Think Shift, we believe bold ideas and strategic storytelling drive meaningful change—and this…November 13, 2025
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The Digital Adoption Paradox: When Farmers Using AI Are Marketed to With Printed Brochures
I was standing in a farm office last year watching a young farmer manage his 5,000-acre operation…David Lazarenko | November 4, 2025
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The Benchwarmers Syndrome: Why Agriculture Needs Marketing in the Game
I'm sitting in a client boardroom, part of the team presenting next year's marketing strategy to a…David Lazarenko | October 27, 2025
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The Power of Client Intimacy
Client intimacy is about shifting the focal point of a relationship from transactional to…Kristi Spence | December 18, 2024