Our Thinking

Your website is one of the primary ways your customers interact and engage with your organization and it’s critical that your digital footprint accurately [...]

The most-watched video on YouTube in 2021 was “I Spent 50 Hours Buried Alive,” where a man was filmed being buried alive in a plexiglass coffin, complete with headstone for 50 hours straight. What does that say about current video trends? [...]

As a digital marketer, I’m frequently asked, “what’s the secret sauce?” The truth is, the secret sauce isn’t a secret at all and is actually quite simple [...]

After months (or even years) of preparing your new product for its commercial launch, it’s important to consider marketing strategies that will leverage your distribution channel to help maximize ROI. Here are three simple tips to help you prepare for a successful product launch this fall.

Many brands have great logos and visual expressions, but the value of the product or service falls apart behind it. More importantly, the same can be said for the reverse; you can have a terrible logo, but [...]

Committed to working with agri-marketers to build and grow their brands, Think Shift was recognized at the Best of NAMA awards...[...]

Since the onset of the global pandemic in March 2020, Think Shift’s workplace has functioned primarily remotely. Prior to COVID, we operated on an optionally remote basis where employees could work from home whenever [...]

How do Connected TV, Native Advertising and Online Audio perform when targeting farmers in North America?

Even in the modern Covid era, tradeshows continue to be a subject of interest and debate for ag organizations seeking to optimize their marketing spend. The common question that has existed for years is how to get more ROI from [...]

Whether you are a PPC (pay-per-click) novice or a seasoned digital marketing veteran, it can be difficult to determine how well your digital advertisements are performing. This is especially true for advertisers in the [...]