Our Thinking

Ag is sometimes viewed as conservative, unprogressive and stuck in its ways due to the average tenure of those leading and shaping the industry over the past two decades. However, outside influences such as the changing [...]

The terms “customer service” and “customer experience” are often used interchangeably, and while they are related, they are not the same thing.

Thursday, July 29 – Winnipeg, MB – Agriculture-focused advertising agency, Think Shift, and its clients faired very well at the annual National Agri-Marketing Association’s (NAMA) Best of NAMA awards gala, held on July 20. The show honours the best work in agricultural communications and marketing.

Keep these five tips in mind when you are on the hunt for a new agricultural marketing agency.

The Salesforce Summer '21 release is here - and there are a lot of upgrades and new features. We've picked 5 of our favorite changes to the world's favorite CRM.

Over the past year, we have seen a dramatic increase in the development and introduction of new digital and virtual offerings in agriculture (virtual crop tours, virtual tradeshows, online events, webinars, etc.). While these investments [...]

For the better part of the last two decades, the production of high quality, near photo-realistic 3D imagery has generally been confined to large Hollywood studios and specialty digital FX companies. This was primarily due to [...]

Before joining Think Shift in October 2020, I advised small, medium and large companies on international expansion. I provided advice, guidance and tools to support their strategies for [...]

Sales enablement is about giving the sales team the information, content and tools they need to close more deals. Want to talk to leads? Let high-quality content do the talking.

While agriculture has seen a significant insurgence of new e-commerce solutions coming to market over the past two years, the industry overall is still in the early stages of the e-commerce adoption curve.