Over the past few years, organizations in every sector have felt the need to digitize their operations. As consumer buying behavior continues to change at a radical pace, it's sparked an entire industry around "transformation"—the quest to re-invent conventional processes to align with the modern consumer.
If data is the new oil, the web form is the derrick we use to extract it. The big difference is that the people drilling for oil have a pretty good idea of why they want it and how they're going to use it. On the other hand, agriculture companies go to great lengths to extract data, but often leave those barrels of 'digital gold' rusting in storage.
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