OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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From Cost Center to Growth Engine: Unleashing Marketing's Strategic Potential in Agriculture
For most of the last century, agriculture didn't need marketing to be a strategic driver.…David Lazarenko | November 19, 2025
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Think Shift Wins Big at Best of CAMA 2025
At Think Shift, we believe bold ideas and strategic storytelling drive meaningful change—and this…November 13, 2025
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The Digital Adoption Paradox: When Farmers Using AI Are Marketed to With Printed Brochures
I was standing in a farm office last year watching a young farmer manage his 5,000-acre operation…David Lazarenko | November 4, 2025
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The Benchwarmers Syndrome: Why Agriculture Needs Marketing in the Game
I'm sitting in a client boardroom, part of the team presenting next year's marketing strategy to a…David Lazarenko | October 27, 2025
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The Power of Client Intimacy
Client intimacy is about shifting the focal point of a relationship from transactional to…Kristi Spence | December 18, 2024
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Mastering the Art of Standing Out: The Paradox of Brand Differentiation
As much as we need to stand out to be noticed, we’re afraid to do so. Research shows that the…Dave Hardy | December 9, 2024
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Think Shift Wins 7 Awards at Best of CAMA 2024
We’re proud to have been recognized by the Canadian Agri-food Alliance (CAMA) and the rest of the…November 14, 2024
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How to Select an Ag-focused Agency
Three tips to consider when choosing an ag marketing agency.Carly Sabourin | July 11, 2024