With four out of five ag tradeshows going either semi-virtual or full virtual, and recent Farm Bureau research indicating that 65% of US farmers have concerns about on-farm visits due to COVID-19, it’s clear that the new agrimarketing reality thrust upon us four months ago is showing no signs of letting up. Building on that information, we’ve put together this list of what we see as the top three do’s and don’ts for agrimarketers in the COVID-19 era.
On-farm succession planning has always been a hot topic that undoubtedly weighs heavy on the minds of every grower whether they represent the older generations trying to figure out how to make a graceful, gradual exit or the younger ones looking to make their mark. However, while this is also true of the ag-service sector – alarmingly, there has not been any alarm.
Over the past few years, organizations in every sector have felt the need to digitize their operations. As consumer buying behavior continues to change at a radical pace, it's sparked an entire industry around "transformation"—the quest to re-invent conventional processes to align with the modern consumer.
If data is the new oil, the web form is the derrick we use to extract it. The big difference is that the people drilling for oil have a pretty good idea of why they want it and how they're going to use it. On the other hand, agriculture companies go to great lengths to extract data, but often leave those barrels of 'digital gold' rusting in storage.
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