Our Thinking

When working with ag organizations, I find that most still define their annual media plan and buy using a standard media mix approach. What I mean by this is that they [...]

Committed to working with agri-marketers to build and grow their brands, Think Shift was recognized by the Canadian Agri-food Marketers Alliance (CAMA) at the Best of CAMA awards ceremony in Niagara Falls, Ontario last week.

The harsh reality marketers must accept is that some audiences are simply too difficult and too costly to be converted through marketing efforts. As such, it makes little sense to [...]

While the process of marketing communication (MarCom) planning can occur at any time of the year, I have found that many ag organizations start this process in the fall or the spring. This means that there are likely a good number of you reading this that are [...]

Your website is one of the primary ways your customers interact and engage with your organization and it’s critical that your digital footprint accurately [...]

The most-watched video on YouTube in 2021 was “I Spent 50 Hours Buried Alive,” where a man was filmed being buried alive in a plexiglass coffin, complete with headstone for 50 hours straight. What does that say about current video trends? [...]

As a digital marketer, I’m frequently asked, “what’s the secret sauce?” The truth is, the secret sauce isn’t a secret at all and is actually quite simple [...]

After months (or even years) of preparing your new product for its commercial launch, it’s important to consider marketing strategies that will leverage your distribution channel to help maximize ROI. Here are three simple tips to help you prepare for a successful product launch this fall.

Many brands have great logos and visual expressions, but the value of the product or service falls apart behind it. More importantly, the same can be said for the reverse; you can have a terrible logo, but [...]

Committed to working with agri-marketers to build and grow their brands, Think Shift was recognized at the Best of NAMA awards...[...]