Our Thinking

Over the past year, we have seen a dramatic increase in the development and introduction of new digital and virtual offerings in agriculture (virtual crop tours, virtual tradeshows, online events, webinars, etc.). While these investments [...]

For the better part of the last two decades, the production of high quality, near photo-realistic 3D imagery has generally been confined to large Hollywood studios and specialty digital FX companies. This was primarily due to [...]

Before joining Think Shift in October 2020, I advised small, medium and large companies on international expansion. I provided advice, guidance and tools to support their strategies for [...]

Sales enablement is about giving the sales team the information, content and tools they need to close more deals. Want to talk to leads? Let high-quality content do the talking.

While agriculture has seen a significant insurgence of new e-commerce solutions coming to market over the past two years, the industry overall is still in the early stages of the e-commerce adoption curve.

People often joke that ag is behind the curve and slow to adapt. As one of the world’s oldest industries perhaps this is warranted, but these days, you would be hard-pressed to find an industry that is evolving as quickly as ag.

As a consultant and professional service provider, I learned very early in my career that providing clients with guidance and advice on service offerings I had used and implemented within our agency first-hand was a key to [...]

The way agribusinesses connect with their customers has always been intriguing to me. It’s an industry that is full of innovation, yet the sales and marketing teams have often relied on very traditional methods to reach [...]

Working from home has quickly become the new norm for many of us, with entire organizations now managing their entire workforce remotely. And while this new reality was forced on many businesses due to COVID-19 restrictions, Think Shift has been enjoying the many benefits [...]

I studied Graphic Design at Red River College in the early 2000’s—and as the title suggests, I really was very much “in my own head” during that time. The fact is, when you begin learning your craft as a student, you’re mostly just trying to [...]