Our Thinking

Websites are not a book in your hand or a flower you stop to smell or a piece of cake in your mouth. So, what are they? Websites are an abstraction. What’s an abstraction? I gave it away in the title: websites are the recipe, not the cake. They’re the map, not the road.

Think Shift had the privilege of being recognized by the National Agri-Marketing Association (NAMA) at the Best of NAMA awards ceremony in St. Louis on April 26, 2023.

People are naturally wired to fit in. Our primitive survival instincts make us resist standing out from the herd. But marketing is a different game – there's no point in creating campaigns that aren’t going to be noticed. If your agency If your marketing only consists of ideas that align with the status quo, then you’re wasting time and money on campaigns that are likely never going to return that investment.

In reviewing the 2023 digital advertising benchmarks for agrimarketers, there are a few new and notable trends that we saw. Here are some key points for you to take note of as you plan your digital agrimarketing campaigns for 2023.

Whether you are a PPC (pay-per-click) novice or a seasoned digital marketing veteran, it can be difficult to determine how well your digital advertisements are performing. This is especially true for advertisers in the agriculture industry. For many years, [...]

In case you missed them, we’ve created a list of our five most-read articles of 2022. Read on to find the topics and tools agrimarketers, like you, engaged with the most over the past year.

When working with ag organizations, I find that most still define their annual media plan and buy using a standard media mix approach. What I mean by this is that they [...]

Committed to working with agri-marketers to build and grow their brands, Think Shift was recognized by the Canadian Agri-food Marketers Alliance (CAMA) at the Best of CAMA awards ceremony in Niagara Falls, Ontario last week.

The harsh reality marketers must accept is that some audiences are simply too difficult and too costly to be converted through marketing efforts. As such, it makes little sense to [...]

While the process of marketing communication (MarCom) planning can occur at any time of the year, I have found that many ag organizations start this process in the fall or the spring. This means that there are likely a good number of you reading this that are [...]