OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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The Benchwarmers Syndrome: Why Agriculture Needs Marketing in the Game
I'm sitting in a client boardroom, part of the team presenting next year's marketing strategy to a…David Lazarenko | October 27, 2025
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The Power of Client Intimacy
Client intimacy is about shifting the focal point of a relationship from transactional to…Kristi Spence | December 18, 2024
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Mastering the Art of Standing Out: The Paradox of Brand Differentiation
As much as we need to stand out to be noticed, we’re afraid to do so. Research shows that the…Dave Hardy | December 9, 2024
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Think Shift Wins 7 Awards at Best of CAMA 2024
We’re proud to have been recognized by the Canadian Agri-food Alliance (CAMA) and the rest of the…November 14, 2024
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How to Select an Ag-focused Agency
Three tips to consider when choosing an ag marketing agency.Carly Sabourin | July 11, 2024
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Why the Future of Ag Will Be Marketing Driven
For every agrimarketer out there, it’s time to take notice of these trends and prepare to step up…May 22, 2024
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Burning Bright: Think Shift Wins at NAMA 2024
We believe that ag brands deserve the best, and we’re grateful that our work is being recognized as…April 29, 2024
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How to Stay Strong As Ag Goes Soft
An Agrimarketers Guide to Thriving in a Bearish Ag MarketDavid Lazarenko | April 16, 2024