OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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3 Simple Marketing Automation Projects All Agrimarketers Can Complete to Boost ROI
Getting started with marketing automation can be overwhelming. Where do you start? What’s going to…March 1, 2018
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Can Agrimarketers Succeed at Digital?
We asked Eric Postma, Think Shift's Digital and Inbound Marketing Lead, and David Lazarenko,…February 22, 2018
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Why You Can't Win in Marketing Without Personas
Knowing a customer's name, age, job title and other basics help us make assumptions about who they…February 15, 2018
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How to Create a Stand-Out Brand
Whether you're an entrepreneur getting your start-up off the ground, or a marketer hoping to push…February 9, 2018
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Growing Digital: 7 Ways Agri-Marketing Can Become More Digital in 2019
At this point in time, it’s no secret that farmers are more digital than ever before, and that this…February 5, 2018
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Abdication of Leadership at the Altar of Empowerment
At a recent meeting, I was asked by a senior executive how one would know if an employee is ready…Balaji Krishnamurthy | August 30, 2017
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Elephants in the workplace – How to approach tough conversations without crushing your culture
Balaji Krishnamurthy | June 5, 2017
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The Power of Declaring Version 2.0
This medicine is not suitable for all. But if you can pull it off, it can be quite effective.Balaji Krishnamurthy | May 3, 2017