OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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Is a Defining Legacy Incidental or Intentional?
I write this month’s article on my flight back from Australia, where my wife and I had an enjoyable…Balaji Krishnamurthy | November 20, 2018
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Do you have a Level Playing Field?
The heightened national interest around the treatment of women in the workplace caused me to ask a…Balaji Krishnamurthy | October 22, 2018
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Are you a Simplifier or a Maximizer?
“I’ll be down in two minutes, honey,” your wife shouts from upstairs. The two of you have plans to…Balaji Krishnamurthy | September 25, 2018
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What Constitutes Evidence of Integrity?
On a recent business trip, I was sitting at a bar and having dinner, as I often do. When the…Balaji Krishnamurthy | May 8, 2018
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Use Hierarchy to Execute; Use Anarchy to Innovate
As a college student, I took pride in my bin packing. I was good at packing all our gear into the…Balaji Krishnamurthy | April 5, 2018
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3 Simple Marketing Automation Projects All Agrimarketers Can Complete to Boost ROI
Getting started with marketing automation can be overwhelming. Where do you start? What’s going to…March 1, 2018
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Can Agrimarketers Succeed at Digital?
We asked Eric Postma, Think Shift's Digital and Inbound Marketing Lead, and David Lazarenko,…February 22, 2018
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Why You Can't Win in Marketing Without Personas
Knowing a customer's name, age, job title and other basics help us make assumptions about who they…February 15, 2018