OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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Video Marketing - Trends for 2022 and Beyond
The most-watched video on YouTube in 2021 was “I Spent 50 Hours Buried Alive,” where a man was…Kourtney Tyndall | August 2, 2022
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The Digital Marketing Secret Sauce
As a digital marketer, I’m frequently asked, “what’s the secret sauce?” The truth is, the secret…June 29, 2022
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Three Tips to Improve ROI on your Next Product Launch
After months (or even years) of preparing your new product for its commercial launch, it’s…Carly Sabourin | June 1, 2022
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Assessing New Digital Advertising Platforms
How do Connected TV, Native Advertising and Online Audio perform when targeting farmers in North…Eric Postma | February 9, 2022
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How to Get Better ROI Out of Your Tradeshow Spend
Even in the modern Covid era, tradeshows continue to be a subject of interest and debate for ag…David Lazarenko | January 11, 2022
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Digital Advertising Benchmarks All Agrimarketers Should Know in 2022
Whether you are a PPC (pay-per-click) novice or a seasoned digital marketing veteran, it can be…Eric Postma | December 13, 2021
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The Intentional Pursuit of Fresh Perspectives
Ag is sometimes viewed as conservative, unprogressive and stuck in its ways due to the average…David Lazarenko | October 1, 2021
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Moving from Customer Service to Customer Experience
The terms “customer service” and “customer experience” are often used interchangeably, and while…David Lazarenko | August 19, 2021