What Marty Neumeier Brings to Agriculture

Think Shift
For too long, companies in the ag industry have suffered the consequences of working primarily with agencies and consultants that "specialize in ag."

Though it may seem counterintuitive, this lack of outside influence can limit the success of agribusinesses, as it can lead to:
  1. Missing out on the tremendous talent and thinking that exists beyond the ag industry,
  2. Lagging behind more progressive industries in key factors such as brand, corporate culture and digital marketing.

Through a new partnership, Think Shift is bringing world-class brand expertise to agriculture.

In our continued effort to bring next-level thinking to our ag clients around the world, Think Shift has partnered with world-renowned brand guru Marty Neumeier, author of “The Brand Gap” and other bestsellers.

In 2005, Marty published The Brand Gap, which presented a revolutionary approach to brand building that bridges the gap between a company's core strategy and its external brand storytelling. The book became a bible for agencies around the world who specialize in brand development, and has been foundational to Think Shift's brand philosophy.

Today, Think Shift is proud to announce Marty Neumeier as our newest partner and thought leader, who will not only help elevate and mold our brand offerings, but will participate in and lead brand planning sessions with our clients.

"This partnership is beyond our wildest dreams," said Think Shift's Chief Growth Officer, David Lazarenko. "For years, Marty’s thinking has been the guiding light for our progressive branding philosophy, and now he is part of our team. It's really quite amazing."

One of Marty's later books, Zag, named in Jack Covert and Todd Sattersten’s 100 Best Business Books of All Time, presents an evolved approach to branding that Think Shift now uses in client engagements. His most recent book, The Brand Flip, is a long-awaited sequel to The Brand Gap, offering a formula that addresses the changes brought about by social media and the rising power of the customer.

As the world around us continues to change ever more rapidly, Think Shift is excited to bring such talent into agriculture and looks forward for the opportunity to elevate the game with clients and the industry as a whole.

Need help differentiating your brand? Marty Neumeier and Think Shift can help!
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