Think Shift Shines at 2019 National Agri-Marketing Association Region 1 Awards

News - Jan 29, 2019

Author:
Jeff English
Subject:
Marketing

Agency receives 2 best in show awards; qualifies 29 submissions for Nationals 

For Immediate Release: Think Shift has been recognized by the National Agri-Marketing Association (NAMA), taking home 31 total awards at the 2018 Region 1 Best of NAMA Competition. The Agency claimed two “Best in Show” titles, in the Advertising and Digital categories respectively, for its work with Peak of the Market on the Potahto Campaign. Overall, Think Shift and its clients won first place in 17 categories and were awarded second place in 12 categories. 

“Think Shift is proud to be recognized by our peers for the work we do on behalf of our clients across the agriculture industry,” said David Lazarenko, Partner and Chief Growth Officer. “We are fortunate to work with forward-thinking companies that believe in pushing the envelope through exceptional and strategic marketing. The success we’ve achieved at NAMA is a testament to our clients and staff, and we look forward to competing on a national stage this April.” 

As the United States’ largest association for marketing and agribusiness professionals, NAMA honors the best in agricultural marketing communications at its annual awards ceremony. Awards are given in 62 different categories, with a total of 1,219 entries in the six regions for this year’s competition. 

Think Shift submitted entries in Region 1, which encompasses the entire Western Pacific region of the U.S., including Think Shift’s office in Portland, Oregon. A full list of Region 1 Best of NAMA award winners can be found at www.nama.org. Eligible entries will now advance to the national competition, with results announced at the 2019 Best of NAMA Conference on April 10 in Kansas City. 

For more information, media may contact:
Jeff English
Think Shift
(503) 789-1338 

[email protected] 

Think Shift is an advertising agency and corporate culture consultancy that helps organizations change from the inside out, creating connected clients, engaged employees and intentional leaders. With offices in Portland, Oregon and Winnipeg, Manitoba, Think Shift’s 70 employees serve clients that span a variety of agricultural sectors, from seed to chemical to direct-to-consumer and beyond. 

 

Think Shift – Winning Entries  

Best of Show 

  • Ag Audiences — Advertising: Multimedia Campaigns – Regional — Winner: Peak of the Market — Potahto Campaign 
  • Ag Audiences — Digital: Internet Website – directed to farmers, ranchers or growers, and others serving ag — Winner: Peak of the Market — Potahto Website 

Awards 

  • Multimedia Campaign – Regional Winner: Peak of the Market — Potahto Campaign
  • New Product Introduction — Regional Winner: ADAMA Canada — DAVAI™ Product Launch
  • Single-Page Ads — Winner: Verdesian Life Sciences — “It’s Not What You Put On, It’s What You Keep In” Campaign
  • Billboards or other outdoor ads — Winner: Peak of the Market — Potahto 
  • Customer Brochures, Catalogs-farmer directed-1 or more elements — Winner: Cibus — Brand/Product Guide Updated Design 
  • Point-of-Purchase Materials — Winner: ADAMA Canada — DAVAI Charger & Poster 
  • Corporate Identity — Winner: Superior Scales — Superior Scales Brand Identity 
  • Advertising to agribusiness — Winner: Think Shift — “Do You Know the Modern Farmer?” Campaign 
  • Overall PR Program – directed to farmers, growers, ranchers or others serving agribusiness — Winner: Verdesian Life Sciences — Performance Guarantee 
  • Persuasive Writing — Winner: Think Shift — “Growing Digital — 7 Pillars of Digital Marketing for Agribusiness” Whitepaper 
  • Company and Association Magazines – External – directed to farm customers, prospects or others serving agribusiness — Winner: Saskatchewan Pulse Growers — Pulse Point Magazine 
  • Company Publications – Annual Reports — Winner: CANTERRA SEEDS — 2017 Annual Report 
  • Internet Website — directed to farmers, ranchers or growers, and all others serving agribusiness — Winner: Peak of the Market — Potahto Website 
  • Blogs — Winner: ADAMA Canada — TAR Winner Profile: HP Ag Service 
  • Social Media campaign directed to farmers, growers and ranchers — Winner: Peak of the Market — Potahto Social Campaign 
  • Social Tactic – a specific activity — Winner: Peak of the Market — Potahto Social Campaign

Certificate of Merit 

  • Multimedia Campaign – Regional: Bayer Canada (Monsanto) — TruFlex 
  • New Product Introduction: Bayer Canada (Monsanto) — TruFlex Canola with Roundup Ready 
  • Single-Page Ads — Single: ADAMA Canada — DAVAI™ Ad 
  • Radio —Single: Bayer Canada (Monsanto) — TruFlex 
  • Television — Single or Series: Bayer Canada (Monsanto) — TruFlex 
  • Audiovisual Presentations directed to farmers, growers and ranchers: Trimble — ISOBUS Video 
  • Exhibits: Kroeker Farms — Kroeker Farms Tradeshow Booth 
  • Corporate Identity: Kroeker Farms — Kroeker Farms Brand Identity 
  • Advertising to agribusiness: Think Shift — “Growing Digital — 7 Pillars of Digital Marketing for Agribusiness” Whitepaper 
  • Overall PR Program – directed to farmers, growers, ranchers or others serving agribusiness: ADAMA Global — Brand Champions Box 
  • News Release-Ag Media: ADAMA Canada — Thank-A-Retailer Announcement 
  • Advertising on the Web – directed to farmers, ranchers or growers, and all others serving agriculture: Bayer Canada (Monsanto) — Real Farm Rewards