David Lazarenko

Partner & Executive Vice President

About David

David has spent more than 20 years leading strategy and marketing efforts in agri-business. As Executive Vice President at Think Shift, he has led successful brand and product launches, re-branding and brand alignment initiatives, sales campaigns, and corporate responsibility campaigns for some of agriculture’s most successful corporations, including Adama, Bayer, Cargill, Monsanto, Trimble Agriculture and Westeel.

This experience includes strategic planning and campaign development for grower groups, line companies, agri-retail, agri-food, seed, chemistry and equipment companies. Outside of agriculture, David has led strategy for organizations in finance, education, construction, transportation and various other industries.

Recently, David’s commitment to agriculture and thought leadership in marketing was recognized with his award as the Canadian Agri-Marketing Association’s 2018 Agri-Marketer of the Year.


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