OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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Looking for Lemonade: Don’t Fall Back into Old Habits
As customers get “back to normal” it will be extremely interesting to see just how many of these…June 19, 2020
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Looking for Lemonade: Leverage Logic, Not Magic
There is no denying that current market conditions have compounded the difficulty of hitting…May 27, 2020
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Video Marketing - Size Matters
Understanding the relationship between the story, strategy and cost will allow you to budget for…Kourtney Tyndall | May 20, 2020
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Why Sales and Marketing Alignment Matters
Over the last 20 years, the way people research and buy products and services has changed…Eric Postma | May 13, 2020
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Looking for Lemonade: Let's Get Digital
As most of you know, while our budgets may have been reduced, expectations for results rarely…May 6, 2020
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Looking for Lemonade: Clean Out Your Marketing Attic
For years, I’ve enjoyed working during the winter and summer holidays as it would inevitably…April 27, 2020
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The Evolution of Digital Business
After 20+ years of conducting business in the digital era, we are starting to reach an age of…Eric Postma | April 22, 2020
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Looking for Lemonade: Start Boosting Your Balance Sheet
As the coming weeks, and even months, are likely to hurt the vast majority of businesses, you will…April 16, 2020