OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
Filters
-
Channel Management: The Channel Isn’t the Challenge, Change Is
When working with all manner of manufacturers (whether it be seed, chem, equipment, etc.), there is…David Lazarenko | April 15, 2020
-
Plight of the Industry Association
It is natural for groups to fall into certain traps that go along with the challenges of serving a…April 9, 2020
-
Looking for Lemonade: Making Idle Time Productive
As we continue to settle into our new working realities, it’s difficult to say anything with…April 8, 2020
-
Looking for Lemonade: From Relationship Building to Data Mining
Like many other industries, agriculture has long been relationship-driven, with in-person,…April 3, 2020
-
Looking for Lemonade: Leveraging Thought Leadership
In this content series, we aim to help marketers and agrimarketers alike find opportunity in these…March 27, 2020
-
Fly with Agile Creative
The common housefly is considered one of the most agile creatures in the world. From a still…Rick Sellar | March 10, 2020
-
Why Public Relations is an Integral Part of Any Marketing Team
At Think Shift, we advocate for starting any strategic marketing campaign with the right people…March 4, 2020
-
Why Customer Experience Should Drive Your Marketing Efforts
A growing trend in marketing is a shift in focus from the customer journey to the customer…Eric Postma | February 28, 2020