OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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Looking for Lemonade: From Relationship Building to Data Mining
Like many other industries, agriculture has long been relationship-driven, with in-person,…April 3, 2020
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Looking for Lemonade: Leveraging Thought Leadership
In this content series, we aim to help marketers and agrimarketers alike find opportunity in these…March 27, 2020
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Fly with Agile Creative
The common housefly is considered one of the most agile creatures in the world. From a still…Rick Sellar | March 10, 2020
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Why Public Relations is an Integral Part of Any Marketing Team
At Think Shift, we advocate for starting any strategic marketing campaign with the right people…March 4, 2020
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Why Customer Experience Should Drive Your Marketing Efforts
A growing trend in marketing is a shift in focus from the customer journey to the customer…Eric Postma | February 28, 2020
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Agrimarketers Need Challenger Brands
Today, I want to talk to you about challenger brands, more importantly, I want to talk to you why I…David Lazarenko | February 21, 2020
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How to Design for Agriculture
I’ve been designing creative marketing specifically for the agriculture industry and its various…Rick Sellar | February 14, 2020
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The Difference Between a Workflow and a Sequence
Let’s start by talking about how the similarities and differences between sequences and workflows.…February 10, 2020