OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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Less is More: Being Intentional With Your Digital Footprint
We’re living in the age of digital bloat. As new websites, social media accounts and other digital…Eric Postma | September 10, 2019
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Think Shift's New Brand : A Change From The Inside Out
Recent visitors to our website may have noticed our new look. But this change goes far beyond a…September 6, 2019
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Why Every Ag Brand Needs an Archetype
Superbowl XLVII (Ravens 34 - 49ers 31) on Feb 3, 2013 was notable for a number of reasons (only one…August 7, 2019
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What Kind of Leader Are You?
Effective leaders influence others to think, act and behave differently. One way to be intentional…August 1, 2019
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The 5 No-Nos of Content Development
I dislike the term best practices. It implies my goal is to be the best when I’m mostly willing to…July 25, 2019
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Move Over A&W, Cattle Producers Have a New Beef
Late last week, The Weather Network (TWN) put a target on its back with a not-too-subtle statement…July 22, 2019
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Tradeshow Takeaways – What We Saw at Ag In Motion
For three days, a field northwest of Saskatoon transforms into the largest agricultural outdoor…July 19, 2019
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How (And Why) We Built A Sales Engagement Machine
Sales and marketing alignment is a lot like Dark Matter: it’s incredibly interesting, a lot of…July 17, 2019