OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
Filters
-
Why Every Ag Brand Needs an Archetype
Superbowl XLVII (Ravens 34 - 49ers 31) on Feb 3, 2013 was notable for a number of reasons (only one…August 7, 2019
-
What Kind of Leader Are You?
Effective leaders influence others to think, act and behave differently. One way to be intentional…August 1, 2019
-
The 5 No-Nos of Content Development
I dislike the term best practices. It implies my goal is to be the best when I’m mostly willing to…July 25, 2019
-
Move Over A&W, Cattle Producers Have a New Beef
Late last week, The Weather Network (TWN) put a target on its back with a not-too-subtle statement…July 22, 2019
-
Tradeshow Takeaways – What We Saw at Ag In Motion
For three days, a field northwest of Saskatoon transforms into the largest agricultural outdoor…July 19, 2019
-
How (And Why) We Built A Sales Engagement Machine
Sales and marketing alignment is a lot like Dark Matter: it’s incredibly interesting, a lot of…July 17, 2019
-
What are Brand Archetypes?
Archetypes are universal character patterns. We’ve seen them repeated time and again in the myths…July 9, 2019
-
Motivating Employees: Are You Building Wells or Fences?
At its very core, your company culture is a collection of shared values and behaviors — ones that…June 28, 2019