OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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Smart CTAs and Conversion Paths: Evolving Beyond the Digital Brochure Era
"Download our product guide." This call-to-action appears on virtually every agricultural website.…David Lazarenko | December 8, 2025
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From Cost Center to Growth Engine: Unleashing Marketing's Strategic Potential in Agriculture
For most of the last century, agriculture didn't need marketing to be a strategic driver.…David Lazarenko | November 19, 2025
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The Digital Adoption Paradox: When Farmers Using AI Are Marketed to With Printed Brochures
I was standing in a farm office last year watching a young farmer manage his 5,000-acre operation…David Lazarenko | November 4, 2025
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The Benchwarmers Syndrome: Why Agriculture Needs Marketing in the Game
I'm sitting in a client boardroom, part of the team presenting next year's marketing strategy to a…David Lazarenko | October 27, 2025
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How to Select an Ag-focused Agency
Three tips to consider when choosing an ag marketing agency.Carly Sabourin | July 11, 2024
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How to Stay Strong As Ag Goes Soft
An Agrimarketers Guide to Thriving in a Bearish Ag MarketDavid Lazarenko | April 16, 2024
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Why Our Own Brand Deserved Better
Our track record speaks for itself – Think Shift consistently produces award-winning work. We pride…Carly Sabourin | April 16, 2024
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6 Digital Trends for Agriculture in 2024
In the ever-evolving landscape of digital marketing, 2024 will yield new and rising approaches,…Eric Postma | January 31, 2024