OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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Building a Better MarCom Plan: Shift from Media Mix to Media Strategy
While the process of marketing communication (MarCom) planning can occur at any time of the year, I…David Lazarenko | November 17, 2022
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Building a Better MarCom Plan: Prioritize Low-Hanging Fruit
The harsh reality marketers must accept is that some audiences are simply too difficult and too…David Lazarenko | November 1, 2022
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Building a Better MarCom Plan: Stop Stale Dating Your Creative
While the process of marketing communication (MarCom) planning can occur at any time of the year, I…David Lazarenko | October 21, 2022
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5 Signs it's Time to Update Your Website
Your website is one of the primary ways your customers interact and engage with your organization…Eric Postma | August 16, 2022
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Video Marketing - Trends for 2022 and Beyond
The most-watched video on YouTube in 2021 was “I Spent 50 Hours Buried Alive,” where a man was…Kourtney Tyndall | August 2, 2022
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The Digital Marketing Secret Sauce
As a digital marketer, I’m frequently asked, “what’s the secret sauce?” The truth is, the secret…June 29, 2022
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Three Tips to Improve ROI on your Next Product Launch
After months (or even years) of preparing your new product for its commercial launch, it’s…Carly Sabourin | June 1, 2022
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Assessing New Digital Advertising Platforms
How do Connected TV, Native Advertising and Online Audio perform when targeting farmers in North…Eric Postma | February 9, 2022