OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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What Ag Can Learn from Software Sales
The way agribusinesses connect with their customers has always been intriguing to me. It’s an…Eric Postma | March 24, 2021
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Remote Possibilities
Working from home has quickly become the new norm for many of us, with entire organizations now…March 8, 2021
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Get Out of Your Own Head and into Theirs
I studied Graphic Design at Red River College in the early 2000’s—and as the title suggests, I…February 23, 2021
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How to Build a Scalable Sales and Marketing Pipeline
This past year agribusinesses were forced to embrace new sales and marketing practices in order to…Eric Postma | February 12, 2021
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Showing Support By Speaking Up
To do our part for this year’s Bell Let’s Talk Day, Think Shift asked our amazing team to share…January 28, 2021
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How Apple vs Facebook Affects the Direction of Digital Marketing
In recent years, Apple has taken a more privacy-focused stance in the digital marketplace,…Eric Postma | January 22, 2021
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What is Sales Enablement?
Over the past 5 years, the alignment of sales and marketing has become a top priority for many in…January 18, 2021
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The Evolution of Sales and Marketing Alignment in Agriculture
In agribusiness, there are few departments that bear more of the business development burden than…David Lazarenko | January 7, 2021