OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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A Two-Minute Guide to Sales Enablement
Sales enablement is about giving the sales team the information, content and tools they need to…May 4, 2021
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5 Things Ag Companies Can Learn from Non-Ag E-Commerce
While agriculture has seen a significant insurgence of new e-commerce solutions coming to market…David Lazarenko | April 27, 2021
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A New Ag Landscape
People often joke that ag is behind the curve and slow to adapt. As one of the world’s oldest…April 19, 2021
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Beware of the Salesperson Who Doesn't Sell
As a consultant and professional service provider, I learned very early in my career that providing…David Lazarenko | April 13, 2021
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What Ag Can Learn from Software Sales
The way agribusinesses connect with their customers has always been intriguing to me. It’s an…Eric Postma | March 24, 2021
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Remote Possibilities
Working from home has quickly become the new norm for many of us, with entire organizations now…March 8, 2021
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Get Out of Your Own Head and into Theirs
I studied Graphic Design at Red River College in the early 2000’s—and as the title suggests, I…February 23, 2021
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How to Build a Scalable Sales and Marketing Pipeline
This past year agribusinesses were forced to embrace new sales and marketing practices in order to…Eric Postma | February 12, 2021