OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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Why Agrimarketers Shouldn't Settle For "Best in Ag"
As a business owner and 20-year veteran of the agrimarketing industry, I’ve had many colleagues ask…David Lazarenko | September 16, 2019
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Think Shift's New Brand : A Change From The Inside Out
Recent visitors to our website may have noticed our new look. But this change goes far beyond a…September 6, 2019
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Why Every Ag Brand Needs an Archetype
Superbowl XLVII (Ravens 34 - 49ers 31) on Feb 3, 2013 was notable for a number of reasons (only one…August 7, 2019
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What are Brand Archetypes?
Archetypes are universal character patterns. We’ve seen them repeated time and again in the myths…July 9, 2019
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What Marty Neumeier Brings to Agriculture
For too long, companies in the ag industry have suffered the consequences of working primarily with…April 4, 2019
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How to Create a Stand-Out Brand
Whether you're an entrepreneur getting your start-up off the ground, or a marketer hoping to push…February 9, 2018
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