OUR THINKING
Thoughts to challenge convention and inspire strategic thinking.
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The Evolution of Agrimarketing
Agrimarketing is the discipline of creating, positioning, promoting, selling and fulfilling brand,…David Lazarenko | April 23, 2023
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Appetite For Spice
People are naturally wired to fit in. Our primitive survival instincts make us resist standing out…April 20, 2023
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What’s New and Notable in Digital Advertising for 2023
In reviewing the 2023 digital advertising benchmarks for agrimarketers, there are a few new and…Eric Postma | February 24, 2023
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2023 Digital Advertising Benchmarks For Agriculture
Whether you are a PPC (pay-per-click) novice or a seasoned digital marketing veteran, it can be…Eric Postma | January 23, 2023
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Our Top Blogs of 2022
In case you missed them, we’ve created a list of our five most-read articles of 2022. Read on to…December 14, 2022
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Building a Better MarCom Plan: Shift from Media Mix to Media Strategy
While the process of marketing communication (MarCom) planning can occur at any time of the year, I…David Lazarenko | November 17, 2022
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Think Shift Recognized at Best of CAMA Awards
Committed to working with agri-marketers to build and grow their brands, Think Shift was recognized…November 9, 2022
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Building a Better MarCom Plan: Prioritize Low-Hanging Fruit
The harsh reality marketers must accept is that some audiences are simply too difficult and too…David Lazarenko | November 1, 2022