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At Think Shift, we know ag. Actually, we really know ag. We have the expertise to challenge people and brands to help them shape the future of agrimarketing. -
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About
Think Shift drives results for leading ag brands through strategic marketing, branding and impactful creative. -
Approach
At Think Shift, we know the rules of agrimarketing well, which is why we aren't afraid to break them. -
Careers
We're not interested in the status quo - we're here to push the boundaries of what’s possible. And we know you share that passion too. -
Work
Think Shift helps leading ag brands reinvent themselves. See the results for yourself in our collection of client work.
259 Blog results:
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If You Don’t Play, You Can’t Win
Kristofer Salfert | September 22, 2023
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Why We Invest in Face-to-Face Connection to Help Remote Work Thrive
Alyssa Lashbrook | November 14, 2023
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2024 Digital Advertising Benchmarks For Agriculture
Eric Postma | November 30, 2023
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How to Use Discomfort to Better Define Your Brand
Dave Hardy | January 10, 2024
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6 Digital Trends for Agriculture in 2024
Eric Postma | January 31, 2024
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Building a Better MarCom Plan: Shift from Media Mix to Media Strategy
David Lazarenko | November 17, 2022
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Websites Are The Recipe, Not The Cake
Rhett Soveran | July 19, 2023
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Appetite For Spice
April 20, 2023
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What’s New and Notable in Digital Advertising for 2023
Eric Postma | February 24, 2023
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2023 Digital Advertising Benchmarks For Agriculture
Eric Postma | January 23, 2023
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Our Top Blogs of 2022
December 14, 2022
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Think Shift Recognized at Best of CAMA Awards
November 9, 2022
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Building a Better MarCom Plan: Prioritize Low-Hanging Fruit
David Lazarenko | November 1, 2022
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Building a Better MarCom Plan: Stop Stale Dating Your Creative
David Lazarenko | October 21, 2022
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5 Signs it's Time to Update Your Website
Eric Postma | August 16, 2022
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Video Marketing - Trends for 2022 and Beyond
Kourtney Tyndall | August 2, 2022
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The Digital Marketing Secret Sauce
June 29, 2022
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Three Tips to Improve ROI on your Next Product Launch
Carly Sabourin | June 1, 2022
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Does Your Logo Suck?
Rick Sellar | April 20, 2022
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Think Shift Wins Two National Agri-Marketing Awards
April 7, 2022
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How We've Maintained a Vibrant Culture in a Remote Work Environment
Robert Thorsten | March 17, 2022
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Assessing New Digital Advertising Platforms
Eric Postma | February 9, 2022
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How to Get Better ROI Out of Your Tradeshow Spend
David Lazarenko | January 11, 2022
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Digital Advertising Benchmarks All Agrimarketers Should Know in 2022
Eric Postma | December 13, 2021
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APTN’s Languages Campaign Wins Campaign of the Year
November 3, 2021
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The Intentional Pursuit of Fresh Perspectives
David Lazarenko | October 1, 2021
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Moving from Customer Service to Customer Experience
David Lazarenko | August 19, 2021
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5 Tips for Selecting an Ag Marketing Agency
July 12, 2021
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5 Great Updates from the Salesforce Summer '21 Release
June 28, 2021
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10 Tips for Optimizing Ag’s Virtual Offerings
David Lazarenko | June 14, 2021
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Bringing Hollywood to the Heartland: Why 3D Graphics Are Ideal for Ag
David Lazarenko | May 26, 2021
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Diversifying Your Digital Footprint
Nicole Baudry | May 11, 2021
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A Two-Minute Guide to Sales Enablement
May 4, 2021
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5 Things Ag Companies Can Learn from Non-Ag E-Commerce
David Lazarenko | April 27, 2021
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A New Ag Landscape
April 19, 2021
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Beware of the Salesperson Who Doesn't Sell
David Lazarenko | April 13, 2021
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What Ag Can Learn from Software Sales
Eric Postma | March 24, 2021
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Remote Possibilities
March 8, 2021
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Get Out of Your Own Head and into Theirs
February 23, 2021
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How to Build a Scalable Sales and Marketing Pipeline
Eric Postma | February 12, 2021
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Showing Support By Speaking Up
January 28, 2021
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How Apple vs Facebook Affects the Direction of Digital Marketing
Eric Postma | January 22, 2021
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What is Sales Enablement?
January 18, 2021
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The Evolution of Sales and Marketing Alignment in Agriculture
David Lazarenko | January 7, 2021
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Our Top Posts of 2020
December 21, 2020
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2021 Economic Outlook for Agrimarketers
December 8, 2020
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The Evolution of E-Commerce in Agriculture
David Lazarenko | December 4, 2020
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5 Essential Tips for Building a Great 2021 Marketing Plan
David Lazarenko | November 6, 2020
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Why Virtual Tradeshows May Be the Most Lucrative Investment in Agrimarketing
David Lazarenko | October 9, 2020
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It's What's Inside That Matters
David Lazarenko | October 8, 2020
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Earning Consumer Trust
David Lazarenko | September 30, 2020
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Digital Revolution
David Lazarenko | September 23, 2020
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Navigating Generational Change
David Lazarenko | September 16, 2020
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Aligning Sales and Marketing
David Lazarenko | September 4, 2020
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Digital Evolution
David Lazarenko | September 1, 2020
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From Trust Fall to Trust Fail
August 13, 2020
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Agrimarketing Do's and Don'ts in the COVID-19 Era
David Lazarenko | August 7, 2020
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Bridging The Generational Gap In Agriculture
July 29, 2020
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3 Tactics to Boost Sales Enablement
July 10, 2020
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Looking for Lemonade: Don’t Fall Back into Old Habits
June 19, 2020
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Looking for Lemonade: Leverage Logic, Not Magic
May 27, 2020
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Video Marketing - Size Matters
Kourtney Tyndall | May 20, 2020
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Why Sales and Marketing Alignment Matters
Eric Postma | May 13, 2020
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Looking for Lemonade: Let's Get Digital
May 6, 2020
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Looking for Lemonade: Clean Out Your Marketing Attic
April 27, 2020
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The Evolution of Digital Business
Eric Postma | April 22, 2020
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Looking for Lemonade: Start Boosting Your Balance Sheet
April 16, 2020
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Channel Management: The Channel Isn’t the Challenge, Change Is
David Lazarenko | April 15, 2020
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Plight of the Industry Association
April 9, 2020
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Looking for Lemonade: Making Idle Time Productive
April 8, 2020
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Looking for Lemonade: Leveraging Thought Leadership
March 27, 2020
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Fly with Agile Creative
Rick Sellar | March 10, 2020
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Why Customer Experience Should Drive Your Marketing Efforts
Eric Postma | February 28, 2020
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Agrimarketers Need Challenger Brands
David Lazarenko | February 21, 2020
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How to Design for Agriculture
Rick Sellar | February 14, 2020
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The Difference Between a Workflow and a Sequence
February 10, 2020
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Spilled Milk — What Causes Creative Conflict
January 31, 2020
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Are You a Linear or Non-Linear Thinker?
Balaji Krishnamurthy | January 24, 2020
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Why Experience May be Your Biggest Weakness and Greatest Liability
January 17, 2020
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Farmers Have Feelings, Too: Why You Need Emotion in Agrimarketing
January 10, 2020
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Nurtured Back From The Dead
January 3, 2020
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Finding X
December 18, 2019
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The Onlyness Test
December 12, 2019
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The Brand Ecosystem
December 6, 2019
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How to Choose Keywords for SEO Success
Eric Postma | November 14, 2019
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21 Digital Marketing Terms You Should Know
Eric Postma | October 22, 2019
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Digital Advertising Benchmarks All Agrimarketers Should Know
Eric Postma | October 8, 2019
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The Changing Role of Social Media
Eric Postma | September 25, 2019
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Why Agrimarketers Shouldn't Settle For "Best in Ag"
David Lazarenko | September 16, 2019
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Less is More: Being Intentional With Your Digital Footprint
Eric Postma | September 10, 2019
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Think Shift's New Brand : A Change From The Inside Out
September 6, 2019
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Why Every Ag Brand Needs an Archetype
August 7, 2019
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What Kind of Leader Are You?
August 1, 2019
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The 5 No-Nos of Content Development
July 25, 2019
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Move Over A&W, Cattle Producers Have a New Beef
July 22, 2019
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Tradeshow Takeaways – What We Saw at Ag In Motion
July 19, 2019
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How (And Why) We Built A Sales Engagement Machine
July 17, 2019
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What are Brand Archetypes?
July 9, 2019
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Motivating Employees: Are You Building Wells or Fences?
June 28, 2019
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The Value of Content Pillars
June 12, 2019
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What Marty Neumeier Brings to Agriculture
April 4, 2019
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The Awakening of Intentional “Agri-Culture”
March 22, 2019
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The Awakening of Intentional “Agri-Culture”
March 22, 2019
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Don’t Mix the Kool-Aid: Why Intentional Cultures are Critical for Agriculture Merger Success
David Lazarenko | March 7, 2019
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How to Differentiate in a Commoditized Ag Industry
David Lazarenko | February 21, 2019
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How to Create an Intentional Corporate Culture
David Lazarenko | February 14, 2019
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From Founding to Scaling: How CEOs Must Develop Their Leadership
David Baker | February 7, 2019
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Your Organizational Narrative Should be a Living Document
January 31, 2019
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Leadership Agenda: Your First Step Towards Intentionality
Balaji Krishnamurthy | January 23, 2019
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It's Time Agri-Marketers Start Thinking Like CEOs
January 21, 2019
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Infographic: Creating a Culture of Transparency
January 18, 2019
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Infographic: Dichotomy of the Family-Owned CEO
January 11, 2019
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How Culture Gives Your Company a Competitive Advantage
November 29, 2018
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Is a Defining Legacy Incidental or Intentional?
Balaji Krishnamurthy | November 20, 2018
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Do you have a Level Playing Field?
Balaji Krishnamurthy | October 22, 2018
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Are you a Simplifier or a Maximizer?
Balaji Krishnamurthy | September 25, 2018
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What Constitutes Evidence of Integrity?
Balaji Krishnamurthy | May 8, 2018
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Use Hierarchy to Execute; Use Anarchy to Innovate
Balaji Krishnamurthy | April 5, 2018
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Can Agrimarketers Succeed at Digital?
February 22, 2018
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Why You Can't Win in Marketing Without Personas
February 15, 2018
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How to Create a Stand-Out Brand
February 9, 2018
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Why Our Own Brand Deserved Better
Carly Sabourin | April 16, 2024
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How to Stay Strong As Ag Goes Soft
David Lazarenko | April 16, 2024
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The Evolution of Agrimarketing
David Lazarenko | April 23, 2023
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Burning Bright: Think Shift Wins at NAMA 2024
April 29, 2024
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Why the Future of Ag Will Be Marketing Driven
May 22, 2024
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Abdication of Leadership at the Altar of Empowerment
Balaji Krishnamurthy | August 30, 2017
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Elephants in the workplace – How to approach tough conversations without crushing your culture
Balaji Krishnamurthy | June 5, 2017
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The Power of Declaring Version 2.0
Balaji Krishnamurthy | May 3, 2017
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Is Your Company a Pool or a Stream?
Balaji Krishnamurthy | April 7, 2017
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When Is Transparency Too Radical?
Balaji Krishnamurthy | March 14, 2017
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When Does Empowerment Become Entitlement?
Balaji Krishnamurthy | February 8, 2017
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Intentionality Diagram: The Elements of Intentionality
Balaji Krishnamurthy | November 8, 2016
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Culture is What You Walk Past
Balaji Krishnamurthy | November 3, 2016
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Is Your Brand an Image or a Club?
Balaji Krishnamurthy | October 6, 2016
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Are You a CEO With Sight or Without Sight?
Balaji Krishnamurthy | September 8, 2016
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Don't Sell Donuts
Balaji Krishnamurthy | May 4, 2016
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This Tango Takes Three!
Balaji Krishnamurthy | April 5, 2016
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The Role of a Board: Appoint, Approve, Audit and Advise
Balaji Krishnamurthy | February 4, 2016
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Employee Performance is Not Just About Results
Balaji Krishnamurthy | January 7, 2016
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A Fine Line Between Privilege and Obligation
Balaji Krishnamurthy | November 3, 2015
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Is Your Workplace a Country Club or a Sweat Shop?
Balaji Krishnamurthy | September 9, 2015
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Mediocrity Invited
Balaji Krishnamurthy | July 9, 2015
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Left-brain Creativity has more Economic Value
Balaji Krishnamurthy | June 11, 2015
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Performing Employee Archetypes
Balaji Krishnamurthy | November 3, 2014
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Authenticity Index
Balaji Krishnamurthy | September 2, 2014
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A Spoonful of My Own Medicine
Balaji Krishnamurthy | July 1, 2014
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The Power of Electronic Conversations
Balaji Krishnamurthy | June 1, 2014
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Profanity in the Workplace and Its Impact on Your Brand and Culture
Balaji Krishnamurthy | May 1, 2014
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Managerial Discretion: Its Privileges and Obligations
Balaji Krishnamurthy | May 1, 2014
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Are You a Linear or Non-Linear Thinker?
Balaji Krishnamurthy | March 1, 2014
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Performing vs. Engaged Employees
Balaji Krishnamurthy | October 1, 2013
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Even Better than a Split Vote is a Mixed-Up Split
Balaji Krishnamurthy | June 3, 2013
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Fear of Empowerment is the Fear of the Empowered
Balaji Krishnamurthy | May 31, 2013
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Let’s All Sequester
Balaji Krishnamurthy | March 1, 2013
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Excitement of the New and Unknown
Balaji Krishnamurthy | February 1, 2013
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A Startup on Your Premises Might Revive Your Startup Spirit
Balaji Krishnamurthy | November 1, 2012
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Caution: Consultant Ahead
Balaji Krishnamurthy | October 1, 2012
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Don’t Confuse Indecision with No Decision
Balaji Krishnamurthy | September 3, 2012
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Play Musical Chairs with Your CEO group
Balaji Krishnamurthy | August 1, 2012
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Employee Incentives or Rewards - What Serves Customers Best?
Balaji Krishnamurthy | June 1, 2012
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How would Apple Run Your Business?
Balaji Krishnamurthy | May 1, 2012
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Bet on Horses; Not on Races
Balaji Krishnamurthy | April 2, 2012
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When Was the Last Time You Publicly Admitted You were Wrong?
Balaji Krishnamurthy | March 1, 2012
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Spot Awards: Its Use, Misuse, and Abuse
Balaji Krishnamurthy | February 2, 2012
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Should You Share Your Financials with Your Employees?
Balaji Krishnamurthy | November 1, 2011
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Celebrate the Slogger; Not just the Brilliant
Balaji Krishnamurthy | October 1, 2011
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Stewardship is a Precursor to Leadership
Balaji Krishnamurthy | September 1, 2011
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Don’t Discount; Give it Away for FREE!
Balaji Krishnamurthy | August 1, 2011
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One Company’s Experience with the Resignation Exercise
Balaji Krishnamurthy | June 1, 2011
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On the Ethics of Referral Marketing and Group Marketing
Balaji Krishnamurthy | May 1, 2011
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Small Companies Must Turnover Good People
Balaji Krishnamurthy | April 1, 2011
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One Step Ahead
Balaji Krishnamurthy | February 2, 2011
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2011: A Year to Focus on the Balance Sheet
Balaji Krishnamurthy | January 7, 2011
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The Cost of Un-Empowered Employees
Balaji Krishnamurthy | October 1, 2010
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Always Fast and sometimes Wrong or Always Right and sometimes Slow?
Balaji Krishnamurthy | August 1, 2010
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Are Some of Your Employees in the Parking Lot?
Balaji Krishnamurthy | July 1, 2010
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The Gallery Owner’s Dilemma
Balaji Krishnamurthy | June 1, 2010
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Learnings of a Company That Let Its Employees Dole Out the Bonuses
Balaji Krishnamurthy | May 1, 2010
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Do You Focus on the Income Statement or the Balance Sheet?
Balaji Krishnamurthy | April 1, 2010
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Service Departments Understand Customers’ Concern
Balaji Krishnamurthy | March 1, 2010
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The Inverse Square Law of Conversations
Balaji Krishnamurthy | February 1, 2010
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Let your Employees Dole out the Bonuses
Balaji Krishnamurthy | January 11, 2010
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Employ Your Candidates Before You Hire Them
Balaji Krishnamurthy | November 1, 2009
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Dissatisfied Shareholders – What Recourse Do They Have?
Balaji Krishnamurthy | September 1, 2009
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In this Economy, Don’t Become Risk Averse
Balaji Krishnamurthy | May 1, 2009
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Focus of Executive Compensation: When, Not How Much
Balaji Krishnamurthy | April 1, 2009
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Now Is the Time to Invest in Your Business
Balaji Krishnamurthy | September 1, 2008
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Should the Board Get Involved in Strategic Planning?
Balaji Krishnamurthy | September 1, 2008
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Consensus: a Road to Mediocrity
Balaji Krishnamurthy | July 1, 2008
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Would You Tender Your Resignation?
Balaji Krishnamurthy | June 1, 2008
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Can your board face Warren Buffett?
Balaji Krishnamurthy | May 1, 2008
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Where Is the Bottom Half?
Balaji Krishnamurthy | March 1, 2008
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Accountability & Co-Accountability
Balaji Krishnamurthy | February 1, 2008
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A New Year Resolution: To Err
Balaji Krishnamurthy | January 8, 2008
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Should Most Employees Receive Stock Options?
Balaji Krishnamurthy | November 1, 2007
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Is It Time to Prepare the Envelopes?
Balaji Krishnamurthy | October 1, 2007
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Entrepreneur in Residence
Balaji Krishnamurthy | September 1, 2007
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Why Severance Pay? Why not Retention Pay?
Balaji Krishnamurthy | July 1, 2007
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Three’s a Crowd: When CEOs Need to Bow Out of a Conversation
Balaji Krishnamurthy | June 1, 2007
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Succession Planning through Musical Chairs
Balaji Krishnamurthy | May 1, 2007
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Take All that Motherhood and Apple Pie Out of Your Strategic Plan
Balaji Krishnamurthy | April 1, 2007
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Think Shift Academy Video: Leadership’s Fear of Empowerment
January 11, 2017
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Think Shift Academy Video: Employee Empowerment
David Lazarenko | March 28, 2017
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Amygdala Hijacking
December 23, 2016
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What is a Leadership Agenda
March 18, 2015
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Avoid Chest-Beating in your Vision Statements
Balaji Krishnamurthy | October 6, 2015
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The Power of Intentionality
Balaji Krishnamurthy | March 17, 2015
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Intentionality versus Authenticity
Balaji Krishnamurthy | August 1, 2013
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What's That Ad Really Worth?
Balaji Krishnamurthy | October 22, 2015
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Building Assets, Not Expenses
David Lazarenko | July 21, 2016
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Put an End to the Annual Performance Review
February 25, 2016
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Why Channels Matter
July 16, 2013
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See for Yourself
July 10, 2013
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Levels of Performance
September 8, 2016
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Mind Those Q's
Balaji Krishnamurthy | August 4, 2014
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Consensus is a Road to Mediocrity
September 30, 2015
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Are You Specific or Diffuse?
Balaji Krishnamurthy | February 3, 2014
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Variable Compensation: Incentive, Bonus or a Reward?
Balaji Krishnamurthy | January 6, 2014
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The Power of Complementation
Balaji Krishnamurthy | September 2, 2013
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Specific vs Diffuse: Part 2
Balaji Krishnamurthy | May 13, 2015
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Caution: Falling Axioms
David Baker | December 22, 2016
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What Is Normal?
David Baker | February 19, 2015
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The Price of a Collegial Atmosphere
Balaji Krishnamurthy | February 5, 2015
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Coaching Through Advocacy
Balaji Krishnamurthy | January 7, 2016
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Engaging your Entitled Millennial Employee
Balaji Krishnamurthy | January 12, 2015
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Loyalty
September 8, 2016
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Succession Planning in a Family-Owned Business
Balaji Krishnamurthy | August 5, 2015
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Is Loyalty Good for Business?
Balaji Krishnamurthy | July 2, 2012
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Tuesday Talk: Power of Intentionality
Balaji Krishnamurthy | January 6, 2016
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Let the Pendulum Swing
Balaji Krishnamurthy | July 7, 2016
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Business Owner: Are You Buying Your Job?
Balaji Krishnamurthy | August 2, 2016
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How to Select an Ag-focused Agency
Carly Sabourin | July 11, 2024
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Think Shift Wins 7 Awards at Best of CAMA 2024
November 14, 2024
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Mastering the Art of Standing Out: The Paradox of Brand Differentiation
Dave Hardy | December 9, 2024
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The Power of Client Intimacy
Kristi Spence | December 18, 2024
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The Benchwarmers Syndrome: Why Agriculture Needs Marketing in the Game
David Lazarenko | October 27, 2025
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The Digital Adoption Paradox: When Farmers Using AI Are Marketed to With Printed Brochures
David Lazarenko | November 4, 2025
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Think Shift Wins Big at Best of CAMA 2025
November 13, 2025
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From Cost Center to Growth Engine: Unleashing Marketing's Strategic Potential in Agriculture
David Lazarenko | November 19, 2025
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Smart CTAs and Conversion Paths: Evolving Beyond the Digital Brochure Era
David Lazarenko | December 8, 2025
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Beyond Brand Soup: Creating Distinctive Value in Agricultural Marketing
David Lazarenko | January 5, 2026
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Action-First Marketing: Evolving from Awareness to Achievement in Agriculture
David Lazarenko | January 16, 2026
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From Campaigns to Capital: Rethinking How We Invest Our Marketing Dollars
David Lazarenko | February 2, 2026
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Think Shift Scores Big at the NAMA Region I Awards
February 13, 2026
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The Multiplication Effect: When Marketing Math Becomes Magic
David Lazarenko | February 18, 2026
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The Internal-Focus Trap: When Organizational Comfort Kills Market Effectiveness
David Lazarenko | March 19, 2026
12 Case study results:
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UnbottledIn its role as the voice of the region’s dairy industry, Dairy West as a brand was doing its best… -
Dyna-Gro SeedAfter a successful brand refresh, Dyna-Gro Seed had the opportunity to launch a national campaign… -
ADAMA CanadaADAMA Canada refreshes the campaign for one of its key insecticides, SILENCER, annually. The goal… -
APTNAs the world's first national Indigenous television broadcaster, APTN amplifies the voice of… -
ADAMA GlobalADAMA required an evolved visual expression that would support their global strategic initiatives.… -
CargillThe target audience of this campaign was canola growers across Western Canada who wanted instant… -
Chinook LumberWith more and more consumers shifting their shopping online, Washington-based Chinook Lumber knew… -
Alberta Beef ProducersFor this campaign, we aimed to boost awareness and education among Albertans about beef's many… -
Manitoba Habitat ConservancyAs the only Manitoba-focused organization on conservation and habitat protection, Manitoba Habitat… -
FARMSMARTNutrien Ag Solutions wanted to define their commitment to sustainability and the programs and… -
Nutrien FinancialNutrien Ag Solutions was seeking to increase overall awareness of the Nutrien Financial offerings… -
Certified Angus BeefWe partnered with Certified Angus Beef to develop the Cut the Bull campaign. Certified Angus Beef…